E-poštne predloge za opomnike
Doseči ciljno publiko ob pravem času s pravim sporočilom je ključnega pomena za uspeh katere koli e-poštne marketinške kampanje. Vendar pa je glede na raziskavo Mailchimp povprečna stopnja odprtja e-pošte okoli 21 % v vseh panogah. Zato so e-poštna sporočila z opomniki bistvena. Pravočasno poslana e-poštna sporočila z opomniki lahko povečajo angažiranost in spodbudijo stranke, da izvedejo določena dejanja, kadar je to potrebno. Toda ustvarjanje teh e-poštnih sporočil in ugotavljanje, kdaj je najboljši čas za njihovo pošiljanje, je lahko za tržnike izziv. Spodaj je nekaj predlog e-poštnih opomnikov za različne priložnosti, ki jih lahko prilagodite za lastno uporabo.
Kaj je e-poštni opomnik?
E-poštno sporočilo z opomnikom je močno orodje za tržnike, ki v bistvu naredi, kar piše – prejemnika opomni na nekaj pomembnega, kar prihaja, nekaj, kar se od njega pričakuje ali bi se moralo zgoditi, pa se ni. Tukaj je nekaj scenarijev, v katerih lahko pošiljanje e-pošte z opomnikom koristi vašemu podjetju:
- Obveščanje uporabnikov, da bo njihov brezplačni preizkus kmalu potekel/je potekel
- Ponovno vključevanje neaktivnih uporabnikov, ki so v določenem koraku zapustili vaš izdelek (na primer nedokončana registracija)
- Opominjanje trenutnih strank, da obnovijo naročnino ali članstvo
- Obveščanje strank o njihovem prihajajočem datumu računa, zamudah ali zapadlih plačilih
- Obveščanje strank o neuspešnih plačilih/poteku kreditne kartice/preklicu računa
- Opomniti stranke na pomembne prihajajoče dogodke itd.
Zadeva e-poštnega opomnika
- [Name],že nekaj časa te nismo videli ☹
- Pogrešali smo vas!
- Opazili smo, da ste v zadnjem času nekoliko odsotni
- Vaša preskusna različica [Product] se konča čez [number] dni
- [Name], vaša preskusna različica [Product] kmalu poteče. Posodobi zdaj!
- Potrebno dejanje – plačilo [Product] ni uspelo
- Prosimo, posodobite svoje podatke za plačilo
- O ne, prišlo je do težave s plačilom [Product]
- Vaš račun [Product] je v mirovanju!
- Vaš račun [Product] bo deaktiviran čez [number] dni
- Opomnik: rok za oddajo je [date]
- Ne zamudite [Event name]
- Zadnja možnost za [Speaker] v živo na [Event name]!
8 E-poštne predloge za opomnike
E-poštni opomnik za neaktivnega uporabnika
Hi [Name],
It looks like you haven’t signed into your [Product] account for a while. Just a friendly heads up that [Product] accounts are automatically deactivated after [number] days of inactivity.
We’d love for you to stick around. To keep your account open, please log in at least once by [date].
[SIGN IN]
As a reminder, with [Product] you can:
[Use feature 1 – benefit 1]
[Use feature 2 – benefit 2]
[Use feature 3 – benefit 3]
In case you need a refresher course – check out our tour to get you up and running again.
If you have any questions or need any help, reply to this email or jump on a live chat with our customer care team. We’ve got your back!
Cheers,
[YOUR SIGNATURE]
E-poštno sporočilo z opomnikom o poteku preskusne različice
Hi [Name],
Time flies! Can you believe that your [Product] trial is almost coming to an end?
You still have 3 days to get up to speed with all the awesome things you can do with [Product] like:
[Benefit 1 using feature 1]
[Benefit 2 using feature 2]
[Benefit 3 using feature 3]
If you’re ready, you can navigate to the Plans page to select a subscription that best suits your needs. Our plans start at [price], and you can change your plan at any time.
You’ll also get access to our rockstar customer support team who can guide you through any challenge and recommend best practices for getting the most value out of our [tool/ platform/ software].
Choose My Plan
Still evaluating and could use a hand before your trial is up? Let us know – we’re here to help!
Best,
[YOUR SIGNATURE]
E-poštni opomnik za prihajajoče plačilo
Hi [Name],
Hope things are going well for you. This is just a quick reminder that invoice [invoice number] which we sent on [date] will be coming due on [invoice due date].
I’m sure you’re busy, but I’d appreciate it if you could take a moment and look over the invoice when you get a chance. I’m happy to answer any questions you might have. Thanks again for your business!
Sincerely,
[YOUR SIGNATURE]
E-poštni opomnik za zamudo pri plačilu
Hi [Name],
Our records show that we haven’t yet received a payment of [amount] for Invoice [ invoice number], which is overdue by one week. I would appreciate it if you could check this out on your end.
I know that life can get busy, and details can be missed. I’ve attached a copy of the invoice to this email, in case the original was lost or deleted.
If the payment has already been sent, please disregard this notice. If you have any questions whatsoever, please reply and I’d be happy to answer them.
Thanks,
[YOUR SIGNATURE]
E-poštni opomnik o poteku kreditne kartice
Hi [Name],
We wanted to give you a heads up. The payment information you have on file for your [Product] subscription (card ending with ****) is going to expire in a few days. Unfortunately, if we don’t have a valid card, we will have to cancel your subscription when this payment cycle ends.
If you’ve got 30 seconds, would you mind updating your payment information?
Update Now
Let us know if there’s anything we can do to help.
Thanks so much!
[YOUR SIGNATURE]
E-poštni opomnik o neuspešnem plačilu
Hi [Name],
We just tried to charge your credit card for your subscription renewal at [Product], however, it failed.
This typically happens due to a change in your credit card number, card expiration, card cancellation, or the bank not recognizing the payment and taking action to prevent it.
To ensure you don’t experience any interruption of your service, please update your credit card details, and we’ll give it another try. You should be able to do it in less than a minute by clicking here: [link to the update page].
If you have any questions, concerns, or issues, please visit our Help Center, call us at [number], or start a chat with our customer support team. We’re here to help!
As always, thanks for being a [Company] customer.
Best,
[YOUR SIGNATURE]
E-poštni opomnik za preklic računa
Hi [Name],
We just tried to process your [Product] subscription payment for the third time, but unfortunately, it failed again.
Please update your payment information and we’ll be happy to keep your account active. It’s a one-step process and shouldn’t take more than a minute.
Update Your Card Now
If the next charge fails, your account will be canceled automatically. ☹
Should you have any questions, please feel free to reach out to us anytime.
Thanks!
[YOUR SIGNATURE]
E-poštni opomnik za prihajajoči dogodek
Hey [Name],
We are less than two weeks away from the [Event Name] event where we’ll be talking about how to [achieve specific goals] as well as the latest trends in [industry].
We wanted to remind you that [Event Name] ticket prices go up on [date]. Be sure to snag your ticket before the price increases. After [date] tickets will increase to [price], so don’t miss out!
Register Today
Some of our speakers:
[Speaker 1 – short bio]
[Speaker 2 – short bio]
[Speaker 3 – short bio]
Event schedule:
[Event schedule details]
You can find more information on our event page. If you have any questions, please feel free to reach out.
Hope to see you there!
[YOUR SIGNATURE]
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Pogosto zastavljena vprašanja
Kdaj naj pošljem e-pošto z opomnikom?
Ni idealnega časa za pošiljanje e-pošte z opomnikom, saj se bo od primera do primera razlikovalo. Če stranke opozarjate na prihajajoče plačilo, poteku preizkusne različice ali podaljšanje njihove naročnine, jih je smiselno o tem obvestiti vsaj teden dni prej, pa tudi na datum zapadlosti. Ko gre za opominjanje e-poštnih sporočil za izterjavo neuspešnih plačil, je na splošno primerno, da pošljete opomnik prvi delovni dan po datumu zapadlosti.
Koliko opomnikov naj pošljem?
Ena največjih napak, ki jih lahko naredite z e-poštnimi opomniki, je pošiljanje enega samega opomnika in upanje na najboljše. Če želite pretvoriti več poskusnih uporabnikov ali izterjati več prihodkov od neuspešnih plačil, razmislite o pošiljanju vrste e-poštnih sporočil, vključno z vnaprejšnjimi opomniki, opomniki o roku in nadaljnjimi opomniki.
Katere so najboljše prakse za e-pošto z opomnikom?
E-poštna sporočila z opomniki morajo biti kratka, preprosta in zagotavljati samo pravo količino konteksta in raven podrobnosti, ne da bi bila preobremenjena z nepotrebnimi informacijami. Napisane morajo biti profesionalno, a hkrati prijazno in vljudno – ključno je najti pravo ravnovesje med vztrajnostjo in nasilnostjo. Poskrbite, da boste vključili očiten poziv k dejanju, da bodo stranke natančno vedele, kaj se od njih pričakuje.
Preizkusi LiveAgent še danes
Ponujamo storitve prenosa iz večine priljubljenih rešitev za pomoč uporabnikom.
več kot 3.000 ocen 
Zahvaljujemo se vam za vašo nedavno registracijo na platformi LiveAgent.
Na vaš e-poštni naslov bo takoj po namestitvi računa poslano sporočilo s podatki za prijavo.
Če malo počakate, boste po končani namestitvi lahko do svojega računa dostopali neposredno od tu.
Po končanem postopku vam bomo na vaš e-poštni naslov poslali podatke za prijavo.
Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.
Na voljo smo v več terminih