Forgetting to send follow up emails is one of the most critical mistakes sales and marketing professionals make when reaching out to prospects. Far too often, they focus solely on the initial pitch and completely neglect follow-ups. A whopping 70% of sales emails aren’t followed up on, although as many as 80% of deals require at least five follow-ups before closing.
Getting back in touch with prospects ultimately helps businesses increase response rates and close more sales. In fact, follow up emails typically get better response rates than the initial email. A study conducted by Iko System saw a reply rate of 18% on the first email, 14% on the second, 13% on the fourth, and a massive 27% on the sixth. With the right follow up email templates at hand, your sales and marketing team can ensure more consistent communication with prospects and improve sales in the long run.
Čeprav ne obstaja univerzalna formula za najboljše število in pogostost nadaljnjih e-poštnih sporočil, ki bi jih morali poslati (ker je zelo odvisno od vrste interakcije, ki ste jo imeli s svojim potencialnim potencialnim stranki pred tem), raziskave kažejo, da so 2 ali 3 nadaljnja obvestila optimalno število . Na splošno priporočamo, da počakate vsaj dva dni, preden pošljete prvo e-poštno sporočilo.
Statistično gledano, če ne prejmete odgovora na svoje prvo e-poštno sporočilo, imate 21-odstotno možnost, da boste prejeli odgovor na drugo e-poštno sporočilo, in 25-odstotno možnost, da se vam bo prejemnik sčasoma oglasil po nekaj sledenjih- up sporočil. Morda bo potrebnih tudi 5 nadaljnjih e-poštnih sporočil ali več, da dejansko dobite odgovor potencialne stranke.
Personalizacija je ključnega pomena, ko gre za trženje po e-pošti, saj lahko pomaga, da vaša nadaljnja e-poštna sporočila izstopajo. Študije so pokazale, da je verjetnost, da bodo e-poštna sporočila s prilagojenimi vrsticami zadeve odprta za 26 % večja kot pri tistih brez, in da je prihodek 5,7-krat višji od e-poštnih sporočil, ki uporabljajo personalizacijo.
Odločanje o tem, kako nadaljevati z potencialnimi strankami, ki se niso odzvali na vaše prvotno e-pošto, je lahko težavno, saj morate najti pravo ravnovesje med dodajanjem vrednosti in nasilnim/nadležnim. Spodaj je 10 osnovnih e-poštnih predlog za spremljanje prodaje za različne primere uporabe, ki jih lahko uporabite kot izhodišče, preden ustvarite svojo.
I’ve noticed that you have read my last email and visited our website. I hope this isn’t an overstep, but I just wanted to make sure you found what you were looking for, and wanted to see if you had any questions.
As I stated in my previous email, I believe [Product] can help [their Company] to [your value proposition].
Please let me know when is a good time for you, so I can hop on a call and walk you through how companies like [customer 1] and [customer 2] have benefited from our tool.
If you are not the right person to discuss this with, who would you recommend I talk to?
I look forward to hearing back from you.
I know I’ve already shared some information about [product or service] with you a while ago, but I thought you might be interested to learn about a new deal [Company] is offering right now.
[Details of the deal]
This deal is currently available through [end date]. If you’d like to hear about this in more detail, please let me know. I would happily spend 15 mins telling you everything you need to know.
The last time we discussed [value proposition] you suggested that it wasn’t the right time, asking me to connect some time around the end of the year.
So, should we pick up from where we left off? I’d be happy to do a quick review of our proposal on the phone and answer any pending questions.
Eager to hear back from you!
I left you a voicemail earlier today to schedule a time to demo [Product]. We’re excited to show you how we help our clients [achieve their goals].
I mentioned that I’d call again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me an email.
It was great connecting with you at [event name]. I hope you got a ton of value from the sessions.
I wanted to follow up with you since you expressed interest in learning more about [product/ service/ company]. Would you be open to scheduling a quick call this week to discuss it further? I’d love to learn more about your company’s needs in this area and how we can help you achieve your goals.
Hope to hear from you soon,
Hope you’re doing well. It’s been a few months since you tried [Product], so I thought I’d check-in and see how things were going at [their Company].
I know that sometimes our trial users don’t end up signing up because the timing isn’t right for them, and many consider [Product] to be a better investment after they’ve grown.
I want to offer you another free 15-day trial with no strings attached. Simply click here to activate your extended trial now.
If you have any questions or need assistance, just hit ‘Reply’ and let me know – I’m always happy to help.
Thank you for your time yesterday and sharing more insights on what you are trying to achieve and the challenges you are facing. We understand the bigger picture and we’re happy that the demo gave you a better idea of how [Product] will help you reach your goals.
Ultimately, here are 3 main things [Product] will help you to accomplish:
[Feature #1]: Will allow you to [meet X goal]
[Feature #2]: Will help you [with Y challenge]
[Feature #3]: Will mitigate [Z issue]
As promised, I’ve attached additional information about [specific feature] that you asked about.
The next step is [action item]. Just let me know if you have any questions and I’d be more than happy to chat again. Also, feel free to give me a call at [number].
This is [your name] checking in about the guest post pitch I emailed a couple of weeks ago. I understand that you are having a busy week, so I thought I’d drop you a line and ask. Have you had a chance to look at it?
I’m excited to hear back from you! Let me know if you’d like me to add/remove something from the pitch.
I won’t take up too much of your time. If I don’t hear back from someone, I know it’s usually because they’re either busy, not interested, or missing my emails. Could you please hit a quick reply and let me know 1 / 2 / 3 so that I could update your file?
1 – Too busy right now, email me again in a month.
2 – Not interested, please leave me alone.
3 – Haven’t seen previous emails.
I’m going through my contacts and realized that I haven’t heard back from you about [product/ offer], which usually means one of two things: either the timing may not be right or you no longer have a need.
In either case, I don’t want to keep bothering you. Would it be alright if I closed your file with us? Otherwise, if you would still like to talk, let me know a good time.
I feel strongly that [their Company] could benefit from our [Product/ Service] but I’ve struggled to get a hold of you lately.
This can mean only one thing – your office has become subsumed by a zombie outbreak. Fret not – if you provide a number corresponding with the one of the below options (#1-4), I’ll know exactly how to respond:
1) There’s a zombie gnawing on my leg as I speak. Please send over anyone you know with zombie-killing experience.
2) No zombies on my side but I’m interested in chatting for 5 minutes at ___ (please let me know a date/time that works for you).
3) The timing isn’t great now but please reach back out in 3 weeks.
4) You irritate me more than zombies ever could. Please go away.
Looking forward to hearing from you, [Name],
Če želite napisati učinkovito nadaljnjo e-pošto, morate biti potrpežljivi. Včasih potrebujete čas in trud, da dobite odgovor. Vendar pa ne pošiljajte neželene pošte bodočim strankam, ker bi to lahko imelo pozitiven učinek. In kar je najpomembneje, ne pošiljajte splošnih e-poštnih sporočil. Bolj ko je e-poštno sporočilo personalizirano, večja je možnost za odgovor.
Dobra nadaljnja e-pošta vam lahko pomaga ostati v ospredju misli vaše stranke. Večina prodaj bo zaključena v nadaljnjih fazah prodajnega cikla, zato je nadaljnja e-pošta neposreden način, da se približate sklenitvi posla.
Nadaljnje e-pošto je sporočilo, ki ga pošljete ljudem, ki niso odgovorili na prejšnjo e-pošto. Poleg tega se nadaljnja e-poštna sporočila običajno pošljejo po nekaj dneh.
Why not try them alongside our ticketing software? Take advantage of our free 14-day trial, no credit card required.
Bodite prvi, ki boste prejemali ekskluzivne ponudbe in najnovejše novice o naših izdelkih in storitvah, neposredno v svoj poštni predal.
Zahvaljujemo se vam za vašo nedavno registracijo na platformi LiveAgent.
Na vaš e-poštni naslov bo takoj po namestitvi računa poslano sporočilo s podatki za prijavo.
Če malo počakate, boste po končani namestitvi lahko do svojega računa dostopali neposredno od tu.
Po končanem postopku vam bomo na vaš e-poštni naslov poslali podatke za prijavo.
Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.
Na voljo smo v več terminih