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  • Predloge e-pošte za zahvalo strank

Predloge e-pošte za zahvalo strank

E-poštna sporočila o hvaležnosti strank – ali so nujna? Glede na ostro konkurenco na današnjem trgu in dejstvo, da bo kar 80 % prihodnjih prihodkov podjetja prineslo 20 % njihovih obstoječih strank – po podatkih skupine Gartner – graditev dolgoročnih odnosov s strankami in negovanje zvestobe strank še nikoli bolj kritičen za podjetja. Pošiljanje e-poštnih sporočil s pohvalo strank kot dela vaše strategije hvaležnosti strank vam lahko pomaga pri tem. Dobro oblikovana zahvalna e-poštna sporočila, poslana ob pravem času, lahko povečajo zadovoljstvo strank, povečajo angažiranost, izboljšajo zvestobo in od ust do ust.

Zakaj pošiljati zahvalna e-poštna sporočila strankam?

Študija Rockefeller Corporation je pokazala, da 68 % strank zapusti poslovni odnos zaradi zaznanega odnosa brezbrižnosti podjetja, ki jim služi. Druga raziskava ClickFoxa je pokazala, da 62 % potrošnikov ne verjame, da blagovne znamke, ki so jim najbolj zvesti, naredijo dovolj, da jih nagradijo. E-poštna sporočila s pohvalo dajejo strankam občutek pomiritve, kažejo človeški obraz vaše blagovne znamke in zagotavljajo, da dejansko cenite poslovanje svoje stranke. Ta e-poštna sporočila vam lahko pomagajo graditi bolj zdrave odnose s strankami in povečati življenjsko vrednost vaših strank.

Vrstice z zadevo v e-poštnem sporočilu s pohvalo strank

Eloqua je ugotovila, da imajo e-poštna sporočila z ‘Hvala’ v vrstici z zadevo bistveno višjo stopnjo odprtja (14,29 %) in boljše razmerje med prikazi in kliki (1,93 %). Spodaj je nekaj preizkušenih vrstic z zadevo e-pošte, ki jih lahko uporabite v svojih e-poštnih marketinških kampanjah za zahvalo strank:

  • Hvala za naročilo
  • Hvala, ker ste to uradno naredili
  • Hvala za vaše plačilo
  • Čas je, da se zahvalimo!
  • Hvala za vaš nedavni nakup
  • Hvala za odličen okus
  • Hvala, ker ste se naročili na [Brand]
  • Čestitamo, vaša prijava je bila uspešna! Tukaj je posebno darilo, od nas za vas
  • Hvala za povratne informacije. To pomeni veliko!
  • Hvala! Tako vesel, da si nas našel
  • Zelo smo veseli, da ste nas izbrali! 🎈
  • To bi lahko bil začetek nečesa izjemnega
  • Hvala, ker ste moj prijatelj
  • Veseli me, da ste stranka
  • Hvala iz srca
  • Res vas cenimo kot stranko
  • Vse najboljše za obletnico [Customer name]!
  • Hvala – tukaj je ponudba za vas 💖
  • Hvala! (Posebna poslastica v notranjosti)
  • Posebno presenečenje v zahvalo
  • To darilo je v zahvalo
  • Samo zahvala (in kupon za 20% popust)
  • Cenimo vašo podporo!
  • Hvala, vi ste najboljši!
  • Hvala za to neverjetno leto!
  • Vi ste eden na milijon
  • Hvala, ker v letu 2020 uporabljate [Brand]!
  • Hvala za 5 odličnih let z [Brand]
  • [Brand] je 10: zahvala naših ustanoviteljev
  • Hvala, ker ste del naše poti
  • Hvala, ker ste del naše skupnosti
  • Želite poslastico za rojstni dan?

10 e-poštnih predlog za pohvalo strank

E-poštno sporočilo z zahvalo za dobre stranke lahko veliko pripomore k ustvarjanju odlične uporabniške izkušnje in izboljšanju dojemanja blagovne znamke. Obstaja veliko priložnosti, da se svojim strankam zahvalite (po nakupu, naročnini na novice, povratnih informacijah strank, ob sezonskih počitnicah, rojstnih dnevih strank, ob doseganju pomembnih mejnikov podjetja itd.) Oglejte si teh 10 osnovnih vrst e-poštnih sporočil s pohvalo strankam navdihniti svoje:

E-poštno sporočilo “Hvala za nakup”.


Hi [Name],

We appreciate your most recent purchase and hope you will enjoy your new items.

Your payment has been received and your Order [number] is being processed. Once we carefully pack the items, we’ll ship them to you immediately. You can follow your parcel at any time by clicking this tracking code: [tracking code].

NEED HELP?

Our customer service team is always on hand to answer any questions you may have via [email address], live chat, or phone [phone number].

Thanks once again for shopping with us,
[YOUR SIGNATURE]

E-poštno sporočilo “Hvala za prijavo”


Dear [Name],

Thank you for signing up for [Brand]. We’re happy to have you on board! As a show of our appreciation, we’re giving you 10% OFF of our full range of products. Simply use this discount code at the checkout: [code number].

Start Shopping

If you ever have any questions, concerns, or just want to say ‘hi’, feel free to reach out to our support team any time at [email address], live chat, or phone [phone number].

Cheers,
[YOUR SIGNATURE]

E-poštno sporočilo “Hvala za prijavo”.


Ni [Name],

Thank you for subscribing to [Brand’s] weekly newsletter. We’re thrilled to have you aboard! As a subscriber, you’ll be the first to hear about our sales, exclusive deals, new releases, news, and much more.

In the meantime, be sure to check out our website to see what’s new and browse our bestsellers loved by other [Brand] members like you!

SHOP BESTSELLERS

Thanks again for joining us. Your first newsletter will be arriving soon!
[YOUR SIGNATURE]

P.S. To ensure that you are receiving our messages (and they don’t end up in your junk folder), please add [email address] to your address book.

E-poštno sporočilo “Hvala za povratne informacije”.


Hello [Name],

[Agent Name] here from the [Company name] support team. I’d like to personally thank you for completing the survey about your experience using [Product]! Your feedback has helps us improve, so I really appreciate you taking the time.

You made a good point about the [feature name]. I’ll make sure to forward this feature request to our development team.

Thanks again for your contribution to making [Company name] better.

Sincerely,
[YOUR SIGNATURE]

E-poštno sporočilo ‘Hvala za vašo napotnico’


Congrats, [Name]!

Someone purchased [Product] using your unique referral link. As a result, and considering you are a [Product] member, we will credit you [one free month/ discount].

No additional action is needed on your part, we’ll automatically apply [the credit/ discount] to your next order/ invoice.

Most importantly, thank you so much for your referral! We’re honored to have such loyal customers like you.

Sincerely,
[YOUR SIGNATURE]

E-pošta za rojstni dan stranke


Hey [Name],

We heard it’s your Birthday! To celebrate your special day, here’s a 20% OFF coupon to buy yourself something nice. Use code [code number] at checkout by [date].

GET THE PARTY STARTED

Happy Birthday!
[YOUR SIGNATURE]

E-pošta ob obletnici stranke


Happy anniversary, [Name]!

Did you know that you’ve been with [Brand] for 1 year? We truly value loyal customers like you. And that’s why we strive to always bring you the best service (and great offers, too).

On behalf of everyone here at [Brand], thank you for staying with us. Here’s a little something extra to commemorate our time together:

Enjoy 20% off your next order with this coupon code: [coupon code].

As always, if there’s anything we can ever do better, please don’t hesitate to let us know!

Cheers,
[YOUR SIGNATURE]

E-poštno sporočilo zahvale za mejnik podjetja


Thank you, [Name]!

You’re the reason we made it to 10 years. What an incredible moment to reflect on. We started [Brand] with one mission – to help [people/ businesses achieve their goals]. A decade later and that mission remains the same – but so many other things have changed. Thank you for being a part of our journey. We wouldn’t be here without you!

Ten years is a long time – but it’s just the beginning. We’re so excited for what’s to come and look forward to many more years of bringing you products/ services that help you reach your goals.

Cheers to another decade of [success/ happiness/ health, etc.],
[YOUR SIGNATURE]

E-poštno sporočilo za praznike


Dear [Name],

The holidays are a great time to give thanks to the people who matter most. For us, it’s our customers like you. Keeping with the holiday spirit, we’d like to do just that.

As a small token of our appreciation, here’s a 15% off coupon code for your next purchase: [CODE NUMBER].

If there’s anything we can ever do better, please don’t hesitate to let us know: [email/ phone number]

Thanks, and happy holidays from [Brand] to you!
[YOUR SIGNATURE]

E-poštno sporočilo “Hvala za vašo zvestobo”.


Hi [Name],

I just wanted to take a moment of your time to thank you for consecutively choosing us for over five years now, despite the competition. A recent look at the books also proved that you are one of our most frequent (and loved) repeat customers.

We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you’d like us to do to make your experience with [Brand] a better one, please don’t hesitate to reach out to me directly.

Best,
[YOUR SIGNATURE]

E-poštna sporočila s pohvalo strank – pogosto zastavljena vprašanja

Kako pokažete spoštovanje strank?

Svojim strankam lahko pokažete, da jih cenite, tako da pošljete e-pošto ali sporočilo z zahvalo. Poleg tega svojim strankam ponudite virtualna darila v znak vaše hvaležnosti.

Kakšna je idealna dolžina e-poštnega sporočila s pohvalo strank?

Optimalna dolžina e-poštnega sporočila s pohvalo strank je 4 stavke ali več.

Zakaj naj pošiljam e-poštna sporočila s pohvalo strankam?

Pošiljanje e-poštnih sporočil s pohvalo strank pomaga povečati zadovoljstvo strank in izboljšati zvestobo blagovni znamki.

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