• Predloge
  • Predloge za marketinško e-pošto

Predloge za marketinško e-pošto

Število globalnih uporabnikov elektronske pošte je leta 2019 znašalo 3,9 milijarde in naj bi se po podatkih Statista v letu 2024 povečalo na 4,48 milijarde uporabnikov. Zato podjetja vse več porabijo za trženje po e-pošti in ga uporabljajo za privabljanje potencialnih strank, obdržanje obstoječih strank, povečanje prodaje in pospeševanje donosnosti naložbe. Učinkovite e-poštne marketinške kampanje zmorejo vse. Ker je to ena najbolj stroškovno učinkovitih in s konverzijami bogatih oblik digitalnega trženja, naj bi se globalna poraba za trženje po e-pošti v prihodnjih letih še povečala. Preverite več razlogov, zakaj bi morali biti pozorni na e-poštno trženje in se navdušite z našimi 10 predlogami za ustvarjanje marketinških e-poštnih predlog.

Zakaj je e-poštni marketing bistvenega pomena za vaše podjetje

Ne glede na to, ali želite pridobiti več strank ali okrepiti svoj odnos z obstoječimi, vam lahko e-poštno trženje pomaga doseči neposredno občinstvo in spodbuditi poslovanje. Oglejte si naslednje statistične podatke, ki dokazujejo, da je e-poštno trženje dragoceno orodje za podjetja katere koli velikosti in katerega koli sektorja:

  • Za vsak 1 dolar, ki ga porabite za e-poštno trženje, lahko pričakujete povprečni donos 0,38 evra
  • 80 % poslovnih strokovnjakov se strinja, da e-poštno trženje spodbuja pridobivanje in zadrževanje strank.
  • E-pošta ima višje stopnje konverzije kot rezultati družbenih medijev in iskalnikov skupaj.
  • 72 % potrošnikov raje e-pošto kot vir poslovne komunikacije.
  • 61 % potrošnikov z veseljem prejema promocijska e-poštna sporočila tedensko, 38 % pa bi jih želelo, da bi e-poštna sporočila prihajala še pogosteje.
  • 88 % uporabnikov pametnih telefonov aktivno preverja e-pošto na svojih telefonih. Zaradi tega je bolj priljubljena kot katera koli druga aplikacija za iPhone in Android.
E-poštno trženje v LiveAgentu
E-poštno trženje v LiveAgentu

10 marketinških e-poštnih predlog

Poročilo McKinsey Global Institute je razkrilo, da povprečni delavec za interakcijo porabi približno 28 % delovnega tedna za upravljanje e-pošte – kar predstavlja skoraj tretjino njihovega delovnega časa. Eden od načinov za zmanjšanje tega časa je uporaba že pripravljenih e-poštnih predlog. Tukaj je 10 osnovnih e-poštnih predlog (glede na vrste e-poštnih sporočil, ki jih bodo tržniki verjetno pošiljali ponavljajoče), ki jih lahko uporabite kot izhodišče in jih prilagodite za svoje lastne marketinške kampanje in izhodne tržne komunikacije.

Predloga za tržno e-pošto za dobrodošlico strank


Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

E-pošta za naročnino na novice


Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

E-pošta za ponovno sodelovanje s stranko


Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

E-poštni naslov za opustitev košarice


Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.

Best,
[YOUR SIGNATURE]

Prekliči e-pošto računa


[NAME],

We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!
[YOUR SIGNATURE]

E-poštno obvestilo o spletnem seminarju


Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

E-poštna predloga za posodobitev izdelkov/storitev


Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

Predloga e-pošte za partnerstvo za sotrženje


Hi [Name] ,

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

E-poštno sporočilo z objavo v spletnem dnevniku za goste


Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.

Looking forward to your feedback,
[YOUR SIGNATURE]

E-poštno sporočilo z zavrnitvijo objave v spletnem dnevniku gostov


Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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Predloge e-poštnih sporočil za trženje – pogosto zastavljena vprašanja

Ali je email marketing še vedno pomemben?

E-poštno trženje je še vedno močno orodje, ki ga lahko uporabite za promocijo vašega podjetja ali organizacije. Je cenovno ugoden način za ohranjanje stika s strankami in strankami, ki ponuja hiter in priročen način za krepitev zvestobe strank.

Kakšna je optimalna dolžina marketinškega e-poštnega sporočila?

Tržna e-poštna sporočila morajo biti kratka in jedrnata. Nikoli ne veste, koliko časa ima vaša stranka, da jo prebere, zato je pomembno, da je sporočilo kratko. Optimalna dolžina e-poštnega sporočila je med 4 in 6 stavki, običajno manj kot 200 besed.

Zakaj bi morali uporabiti predloge marketinške e-pošte?

Uporaba marketinških predlog bo prihranila čas in trud, če želite enake spremembe trženjskega sporočila izvesti kot del svojega običajnega delovnega poteka.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Zakaj bi morali uporabiti predloge e-poštnih sporočil za trženje?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Uporaba marketinških predlog bo prihranila čas in trud, ko boste želeli narediti enake spremembe trženjskega sporočila kot del svojega običajnega delovnega procesa.” } }, { “@type”: “Question”, “name”: “Is email marketing still relevant?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “E-poštno trženje je še vedno močno orodje, ki ga lahko uporabite za promocijo vašega podjetja ali organizacije. Je cenovno ugoden način za ohranjanje stika s strankami in strankami, ki ponuja hiter in priročen način za krepitev zvestobe strank.” } }, { “@type”: “Question”, “name”: “What is the optimal length of a marketing email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Marketing emails should be brief and to the point. You never know how much time your customer has to read it, so it’s important to keep it short. The optimal length of an email message is between 4 and 6 sentences, generally under 200 words.” } }] }
Nazaj na predloge Ustvarite račun BREZPLAČNO

    Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.

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