Predloge za e-trgovino
E-commerce is growing at an incredibly fast pace, and right now there’s nothing more important for this industry as the upcoming sales season. In 2019, worldwide sales generated by e-commerce totaled over $3.4 bn, and they are expected to reach $4.9 bn in 2021 (source). So, if you own an e-commerce store, it’s the last chance for you to get ready. If you haven’t already done so, it’s time to review your e-commerce marketing strategy.
Which aspects of your strategy should you focus on? Everything points towards emails being the preferred communication method for e-commerce businesses. In fact, 72% of people (including millennials and teenagers) prefer email as their main source of communication with businesses (source).
Taking all of this into account, we will provide you with all of the necessary resources and tips to boost your e-commerce email marketing strategy – including different types of emails you will need to use to attract your customers’ attention.
Strategije e-poštnega trženja: osnove
Preden začnete množično pošiljati e-pošto svojim strankam, je pomembno, da določite cilje svoje strategije trženja prek e-pošte. Vaši cilji bodo osnova za vse vaše dejavnosti in vam bodo pomagali meriti njihovo uspešnost.
Če začnete pisati e-pošto brez trdne strategije, tvegate pošiljanje sporočil, ki ne bodo prinesla želenih rezultatov. Vprašanje, ki si ga morate zastaviti kot podjetje za e-trgovino, je: “Kaj želim doseči?”
Vaši cilji lahko vključujejo:
- Pretvarjanje novih strank
- Povečanje prodaje
- Zbiranje mnenj in povratnih informacij
- Spodbujanje zvestobe strank in izboljšanje komunikacije
- Zagotavljanje informacij kupcem (o posebnih ponudbah, novih izdelkih ali posodobitvah itd.)
- Predstavitev vašega podjetja in vaših ekskluzivnih prodajnih mest
Obviously, you don’t have to choose just one of these goals. However, with all of the possibilities that are offered by email marketing, the aim is to have a few clearly defined objectives. Trying to hit too many targets will result in the underperformance of your campaigns. By focusing on the goals that are most important to you, you can efficiently utilize your resources and avoid wasting time on creating email content that does not add any value to your users.
Oglejmo si, kaj lahko storite, da boste dosegli svoje jasno opredeljene cilje.
Povzetek najboljših praks za e-poštno trženje e-trgovine
- Bodite dosledni pri številu poslanih e-poštnih sporočil – pogostosti ne spreminjajte drastično
- Pridobite e-poštne sezname na zakonit način – ne kupujte seznamov stikov
- Seznami naj bodo brez “pasti neželene pošte”
- Izogibajte se označevanju vsiljene pošte
- Prilagodite svojo e-pošto
- Bodite dosledni pri oblikovanju svojih e-poštnih sporočil
- Pri ustvarjanju imena zadeve uporabite ustvarjalnost
- Opravite A/B teste
- Vedno izpolnite glavo
- Ustvarite lepo sorazmerje med kopijo in slikami
- Gumb Odjava naj bo na vidnem mestu
- Izogibajte se krajšanju povezav
- Segmentirajte svoje stike glede na njihove interese in zgodovino nakupov itd.
- Sčasoma prilagodite, spremenite ali prilagodite svoje cilje
Kot smo že omenili, smo pripravili peščico materialov, da boste lahko teorijo uresničili in začeli komunicirati s svojimi potencialnimi in obstoječimi strankami prek e-pošte.
Vrstice z zadevami v predprodaji
- Ne zamudite – prodajna sezona se začne [naslednji teden/v ponedeljek/čez X dni itd.
Vrstice zadev predloge e-pošte za prodajo izdelkov
- Dobra novica – naše cene padajo
- Opozorilo o padcu cene: do [X]% popusta na izbrane izdelke
Vrstice z naslovom za potrditev naročila
- Čestitke! Prejeli smo vaše naročilo
Vrstice teme e-poštne predloge Zadnja priložnost
- Iz zbirke [items] je ostalo le še nekaj [name]. Nakupujte zdaj
- [X]% popusta se konča v [Y] urah. To je vaša zadnja priložnost za nakup [items]
Vrstice z naslovom e-pošte za opuščeni nakupovalni voziček
- Nekaj ste pustili v svoji košarici
- Ne zamudite z naročilom [name of the item that is in the user’s shopping cart]
- Še vedno premišljujete? Dokončajte nakup, preden [item] ne zmanjka izdelka!
E-poštna predloga e-trgovine
Predloga e-pošte v predprodaji
Hi [name]!
We are reaching out with some good news: our [annual/seasonal] sale is kicking off soon.
We’ve been working on an exceptional offer for the last few weeks, so you can expect big discounts coming your way.
Click here [link] to set an email reminder for a price drop alert if you don’t want to miss out!
Want to learn more? Go to our website [link]
Best,
The [company] team
Predloga e-pošte za prodajo izdelka 1
Hi [name],
Here’s your requested price drop alert!
We lowered prices on [all our products/selected products] by up to [X]%.
To get the discount, use this unique code at the checkout:
PROMO CODE: [code]
Hurry up, the offer expires on [date]!
Predloga e-pošte za prodajo izdelka 2
Hey [name]!
We think you should know that our prices have just dropped.
You can enjoy discounts of up to [X]% off on [all our products/selected products].
Have a look at some examples of discounted items:
[A list of the most greatly discounted products with images]
Click the button below to start shopping:
[button] ACCESS THE STORE
Predloga e-pošte za prodajo izdelka 4
Hi [name],
Our [spring/summer/fall/winter/annual/seasonal] sales have just kicked off.
You can get our products for [X]% less than usual. Just use the following code at the checkout:
[code]
Hurry up, this offer only lasts for [Y] days.
[button] BUY NOW
E-poštna predloga za zadnjo priložnost 1
Hey [name],
It’s your last chance to get our products with a [X]% discount.
Have a look at some of the items that are still available:
[Examples of products that are still in stock].
The offer expires [today/tomorrow], so you have only [Y] hours left.
[Button] SHOP NOW
Best,
The [company] Customer Service Team
E-poštna predloga za zadnjo priložnost 2
Hey there!
Our [seasonal/annual] sale ends [today/tomorrow].
This means you only have [Y] hours left to save on selected products.
Discounts are automatically applied at checkout, you just need to add items that you like to your cart.
[Button] SHOP THE SALE
Here’s what you can buy:
[Images of discounted products].
Predloga e-pošte za kupon 1
Hello [name],
We have something special for you:
Next time you shop with us, use the code below to get a [X]% discount on any item you select.
[code]
Follow this link to use your coupon [link]
Predloga e-pošte za kupon 2 – v zahvalo, ker ste nekaj naredili
Hi [name]!
Thank you for [filling out our survey/your support/posting your review].
You can find your [X]% off coupon code below:
[code]
If you have any questions about how to apply the code, don’t hesitate to contact us at [email address].
And once again – thank you for your help!
Regards,
Customer Satisfaction Team at [company]
Predloga e-pošte za prodajo/navzkrižno prodajo 1 – osredotočena na navzkrižno prodajo
Hi there [name],
You left your shopping cart full of cool stuff.
We hope that you are still interested in buying our products.
To help you make up your mind, we’ve created a list of products similar to the one sitting in your cart.
Maybe you’ll find a better fit below:
[A list of products with pictures]
But no worries – the previous products are still waiting for you.
Button: Go my cart
Upselling/Cross-selling email template 2 – focused on cross-selling
Hello [name],
You bought a [product] from us recently.
You may be also interested in a few other products that work well with [item that was bought].
Here’s what we’ve got for you:
[A list of products with pictures]
[SHOP]
Best,
[name and position]
E-poštna sporočila o e-trgovini – pogosto zastavljena vprašanja
Kaj je e-pošta e-trgovine?
E-pošta je že dolgo uveljavljeno tržno orodje. Prodajni lijak opisuje zaporedje dejanj, ki jih lahko obiskovalec izvede, od začetnega interesa, do premisleka do nakupa. Elektronska pošta je učinkovita metoda za promocijo izdelka ali storitve s pošiljanjem vrste e-poštnih sporočil uporabniku, ko le-ta obišče spletno mesto.
Kako ustvarim e-poštni seznam e-trgovine?
Če želite ustvariti e-poštni seznam e-trgovine, potrebujete orodje za e-trgovino, ki je opremljeno za e-trgovino, tako da lahko ustvarite obrazec za zbiranje informacij o svojih strankah in vrsto e-poštnih sporočil, ki vam pomagajo vzpostaviti odnos s strankami, pa tudi sporočite glede svojega poslovanja. Primer takega orodja bi bil Mailchimp.
Kako je e-pošta koristna za e-trgovino?
E-pošta je najbolj priljubljen način spletnega komuniciranja. Pošiljanje e-pošte je pogosto prvi korak v postopku nakupa.
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Zahvaljujemo se vam za vašo nedavno registracijo na platformi LiveAgent.
Na vaš e-poštni naslov bo takoj po namestitvi računa poslano sporočilo s podatki za prijavo.
Če malo počakate, boste po končani namestitvi lahko do svojega računa dostopali neposredno od tu.
Po končanem postopku vam bomo na vaš e-poštni naslov poslali podatke za prijavo.
Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.
Na voljo smo v več terminih