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  • Predloge prodajnih e-poštnih sporočil

Predloge prodajnih e-poštnih sporočil

Kljub hitri rasti družbenih medijev in drugih digitalnih marketinških kanalov, e-pošta še vedno ostaja najmočnejše in najučinkovitejše prodajno in marketinško orodje, ki prekaša vse druge kanale. Dejansko se je s potencialno donosnostjo naložbe do 4400 % e-poštno trženje izkazalo za najboljši način za privabljanje in obdržanje strank tako za mala podjetja kot za velike organizacije. Naslednji statistični podatki e-poštnega marketinga jasno kažejo, da je uspeh vaših prodajnih prizadevanj močno odvisen od tega, ali in kako uporabljate e-pošto v svoji strategiji digitalnega trženja.

Predloge prodajnih e-poštnih sporočil
Shranite naše predloge kot pripravljena sporočila, da boste imeli na voljo popolna sporočila o navzkrižni prodaji in navzkrižni prodaji

Zakaj e-pošta ostaja najboljši prodajni kanal

  • 72 % ljudi raje prejema promocijske vsebine po e-pošti, v primerjavi s 17 %, ki raje uporabljajo družbena omrežja.
  • 61 % potrošnikov raje stopi v stik z blagovnimi znamkami po elektronski pošti.
  • 90 % e-pošte je dostavljenih v nabiralnik predvidenega prejemnika, medtem ko le 2 % vaših oboževalcev na Facebooku vidi vaše objave v svojem viru novic.
  • Verjetnost, da bo vaše sporočilo vidno prek e-pošte, je 5x večja kot na Facebooku.
  • Za vas je 6x večja verjetnost, da boste prejeli klik prek e-poštne kampanje kot pri tvitu.
  • Ko gre za nakupe, opravljene zaradi prejema marketinškega sporočila, ima e-pošta najvišjo stopnjo konverzije (66 %) v primerjavi z družabnimi, direktno pošto in drugimi kanali.
  • 4,24 % obiskovalcev e-poštnega marketinga nekaj kupi v primerjavi z 2,49 % obiskovalcev iz iskalnikov in 0,59 % obiskovalcev iz družbenih omrežij.
  • Povprečna vrednost naročil strank iz e-pošte je vsaj trikrat višja od vrednosti v družbenih medijih.
  • Globalno 30 % tržnikov navaja, da ima e-poštno trženje najvišjo donosnost naložbe.

10 e-poštnih predlog za vašo prodajno in marketinško ekipo

Uporaba že pripravljenih e-poštnih predlog vam lahko olajša delo in poveča učinkovitost. Tukaj je 10 osnovnih predlog prodajne e-pošte, ki jih lahko prilagodite za svojo panogo, izdelek, stranko ali potencialno stranko. Od hladnega iskanja in spremljanja do vključevanja vaše obstoječe baze strank z različnimi vrstami promocijskih e-poštnih sporočil – te predloge so lahko odlično izhodišče za vaše lastne marketinške akcije po e-pošti in izhodno prodajno komuniciranje.

Vhodna elektronska pošta potencialnih strank


Hi [NAME],

You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?

This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].

We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].

Hope to hear from you,
[YOUR SIGNATURE]

E-poštno sporočilo za predstavitev prodaje


Hi [NAME],

I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:

[Goal #1]
[Goal #2]
[Goal #3]

If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?

Best,
[YOUR SIGNATURE]

P.S. If you’re not the right person to speak with, who do you recommend I talk to?

Nadaljnja e-pošta za potencialne stranke


Hi [NAME],

Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.

If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?

Look forward to hearing from you,
[YOUR SIGNATURE]

E-pošta o predstavitvi novega izdelka


Hey [NAME],

We’re thrilled to let you know that [Company] has just launched our new [Product name]!

In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.

If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].

Let us know if you have any questions or want to talk more.

Thanks!
[YOUR SIGNATURE]

E-pošta programa zvestobe


Hey [NAME],

We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [100] points to redeem
[Reward Title 2] – [200] points to redeem
[Reward Title 3] – [300] points to redeem

There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].

Join Our Loyalty Program/ Learn More

[YOUR SIGNATURE]

Nadaljnja prodaja e-pošte


Hi [NAME],

I hope your [year] is off to a great start!

We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.

By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.

Switch to Annual Billing and Save X %

If you have any questions or need any help at all, don’t hesitate to reach out.

Regards,
[YOUR SIGNATURE]

Nadgradite e-pošto s ponudbo


Hi [NAME],

As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:

Benefit 1
Benefit 2
Benefit 3
And much more!
Upgrade to Premium Now

Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].

Best regards,
[YOUR SIGNATURE]

E-pošta s ponudbo za rojstni dan stranke


Dear [NAME],

It’s your birthday today! Celebrate with a little extra something on us.

As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!
DISCOUNT CODE

Best wishes from all of us at [Company]!
[YOUR SIGNATURE]

E-pošta s prazničnimi ponudbami


Hi [NAME],

The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:

Shop our Holiday deals here

Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!

Happy holidays!
[YOUR SIGNATURE]

Promocijska e-pošta za črni petek


Hey, [NAME]!

Are you as excited as we are for Black Friday?

To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!

Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!

Grab the Offers

Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).

Until then, wishing you a happy Thanksgiving!

Cheers,
[YOUR SIGNATURE]

Predloge prodajnih e-poštnih sporočil – pogosto zastavljena vprašanja

Kako napišete prodajno e-pošto?

K pisanju prodajnih e-poštnih sporočil lahko pristopite na številne načine. Najpomembneje je razumeti potrebe strank in prilagoditi svoje sporočilo njim. Ostalo bo sledilo.

Kako napišete prodajno naravnano e-pošto?

Za vsako novo stranko boste morali napisati novo e-pošto, ki vključuje osebni pozdrav, pregled izdelka ali storitve, prodajni cilj in poziv k dejanju.

Kako končate prodajno e-pošto?

Prodajno e-pošto lahko končate s pozivom k dejanju, ki prejemniku ponudi izdelek ali storitev.

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