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  • Predloge e-pošte za napotitev B2B

Predloge e-pošte za napotitev B2B

Poslovna spoznanja je, da je ohranjanje obstoječih strank temelj obstoja in nadaljnjega uspeha vsakega podjetja. Vendar pa pridobivanje novih strank še vedno ostaja najpomembnejše gonilo rasti poslovanja, zlasti v B2B industriji. Tukaj pride v poštev napotitveno trženje. Številne študije so dokazale, da napotitve ustvarjajo nekatere od najvišjih stopenj konverzij med vsemi trženjskimi kanali. Nadaljujte z branjem, če želite izvedeti, zakaj je napotitveno trženje zmogljivo in dragoceno za podjetja B2B ter kako lahko svoje trenutne stranke zaprosite za napotitve (vključenih je 10 e-poštnih predlog za napotitev strank B2B).

Prilagajanje e-poštne predloge
Prilagodite predloge e-pošte za napotitev v LiveAgentu

Kakšna je vrednost napotitev v B2B?

  • Glede na Harvard Business Review 84 % kupcev B2B začne nakupovalni proces z napotitvijo, priporočila vrstnikov pa vplivajo na več kot 90 % vseh odločitev o nakupu B2B.
  • Statistični podatki, ki jih je zbral Influitive, so razkrili, da 69 % podjetij B2B s programi za napotitev poroča o hitrejši prodaji, 59 % poroča o višji življenjski vrednosti strank in 71 % poroča o višjih stopnjah konverzije.
  • Na podlagi raziskave, ki jo je opravila Wharton School of Business, napotena stranka stane veliko manj za pridobitev in ima večji potencial za ohranitev in zvestobo. Dejansko ima napotena stranka 16 % višjo življenjsko vrednost kot nenapotena stranka.
  • V lastni raziskavi je CustomerGauge ugotovil, da je napotitvena dejavnost predstavljala vsaj 20 % nove prodaje, medtem ko so se napotene priložnosti zaprle po približno 20 dneh v primerjavi s 100 dnevi pri nenapotenem poslu.
  • IDC in LinkedIn sta poročala, da 76,2 % poslovnih kupcev raje dela z napotenimi prodajalci, 73 % pa raje dela z napotenimi prodajnimi zastopniki.
Peter Komornik

LiveAgent združuje odličen klepet v živo, ticketing in avtomatizacijo, ki nam omogočajo, da lahko našim strankam nudimo izjemno podporo.

Peter Komornik, direktor
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10 e-poštnih predlog za napotitev strank B2B

Prosite za napotitev od zveste stranke


Hi [Name],

Hope things are going well with you.

I’m so glad to hear that [Product/ Service name] has been working so well for you and your team. I knew that we’d be able to drive significant impact for [their Company].

Given the success you’ve seen, I wondered if you might know of any [friends/ colleagues/ other companies in the area] who are also looking to [achieve specific goals] and would benefit from our [product/ service]. I would love to help them achieve similar growth.

If so, could you facilitate an intro? I’d be happy to sit down with them afterward for a completely free 1-hour consultation to figure out their needs and what we could offer them.

If they want to know more about what we do, feel free to direct them to our website: www.yourwebsite.com.

Let me know if anyone comes to mind, or if there’s anything else I can do for you.

Regards,
[YOUR SIGNATURE]

Prosite novo stranko za napotitev


Hi [Name],

I’m happy to hear you’ve had such a great experience with our team so far. I knew we could help, and I’m pleased you’re seeing results so quickly.

I trust our team will take care of you through the rest of the onboarding process, but you can always reach back out to me with any questions. In the meantime, since things are going well, do you know anyone else who might want similar results?

I’ll gladly meet up with them and discuss how we can work together.

Best Regards,
[YOUR SIGNATURE]

Prosite enkratno stranko za napotitev


Hi [Name],

I hope you’re doing well.

As I mentioned during our last [meeting/ call], I have time on my hands now that our project is over. Once again, I’m happy that we managed to pull off such awesome results together! Do you by any chance know somebody who’d be interested in our services?

In case anyone comes to mind, just point them to our website www.yourwebsite.com, and I’ll take it from there.

Regards,
[YOUR SIGNATURE]

Zahteva za napotitev po anketi o zadovoljstvu strank


Hi [Name],

I just saw that you gave us a great score on the customer satisfaction survey you completed a few days ago. I’m so happy to hear we’ve met — and maybe even exceeded — your expectations with [Product/ Service name].

Can you please do me a favor? I’m trying to find others who would benefit from the same features you’ve enjoyed. Is there anyone you can think of who might also have a need for our [product/ service]?

Thanks in advance,
[YOUR SIGNATURE]

E-poštno sporočilo z nadaljnjo zahtevo za napotitev


Hi [Name],

It’s been a few weeks since we wrapped up our work together — I hope everything is still going well with you and the team.

I know I’ve asked before, but is there anyone you can introduce me to that might also be interested in our [product/ service]? I’d hate for them to miss out if they’re [experiencing the same pain point you were].

Best,
[YOUR SIGNATURE]

E-poštno sporočilo s povabilom v program za napotitev strank


Hi [Name],

Are you satisfied with [Product/ Service name]? Then share your positive experience with your peers so that they can [major benefit your product or service provides].

As a thank you, you will receive [perks for the customer]. Learn how our referral program works below:

[Brand’s Referral Program details]

Feel free to reach out if you have any questions or need assistance – we’re always here to help!

Cheers,
[YOUR SIGNATURE]

Predloga e-poštnega sporočila za napotitev za pošiljanje stranki za njeno uporabo


Dear [Referral name],

I hope you’re doing well!

I’m not sure if I’ve mentioned it to you before, but I’ve been working with [Your name/ Company name] for [number] years now and I’ve had a really great experience. So I wanted to connect you two because I thought [his/ her/ their] [product/ service] might be of use to you, too, based on our previous conversations.

I’ve cc’ed [Your name] to put you directly in touch. I’ll let you folks take it from here and decide if [Your name/ Company name]’s [product/ service] is a good fit for you, too!

Best,
[YOUR SIGNATURE]

Zahvala dolgoletni stranki za napotitev


Hi [Name],

I just wanted to drop you a line to thank you for referring your [colleague/ friend] [Referral name] to [Your company]!

I’m excited to share that we’re going to work together on [Project/ Service/ Initiative] over the next several months, and hopefully [Your product/service offering] will be as helpful for them as it has been for you.

As a thank you for making the connection, I’ve asked our accounting team to issue a $*** credit to you. You should see it appear on your next invoice, but please contact me if you have any issues.

Thanks again, and please let me know if you can think of anyone else I should reach out to.

I look forward to talking again soon.
[YOUR SIGNATURE]

Zahvala enkratni stranki za napotitev


Hi [Name],

I wanted to take a moment to thank you for referring [Referral name] to me.

It means so much to me that you were happy enough with the work that we did together to share my name with someone who you want to see succeed. Thank you for giving me the opportunity to help [him/her/them] [details on what you help with], too.

If I can be of service at any point in the future, please don’t hesitate to reach out – I’d be thrilled to work together again.

Best,
[YOUR SIGNATURE]

Nadaljujte po e-pošti, ko napotitev ni bila uspešna


Hi [Name],

Thanks again for referring [Referral name] to me. Unfortunately, it doesn’t look like we’re a fit for each other right now. But if that changes and they sign up for a service plan in the future that qualifies you for our referral bonus, I’ll let you know right away.

As always, feel free to reach out, if there’s anything I can do for you.

Regards,
[YOUR SIGNATURE]

Kdaj morate stranke prositi za priporočila?

  • Stranka je v vašem podjetju dovolj dolgo, da pozna vrednost vašega izdelka/storitve.
  • Stranka aktivno uporablja vaš izdelek/storitev in vam pove, kako je zadovoljna.
  • Na podlagi njihovih povratnih informacij veste, da ste presegli pričakovanja strank.
  • Stranka se je na vašo anketo NPS odzvala pozitivno/pustila pozitivno oceno.
  • Dosegli ste ključni mejnik projekta/projekt ste uspešno zaključili.
  • Stranka je že napotila druge k vam, ne da bi vas vprašala (verjetno bodo to storili znova, če boste vprašali).
  • Zagnali ste nov (ali spremenili obstoječi) program za napotitev strank.

Pogosto zastavljena vprašanja

Kaj je napotitveni marketing?

Napotitveno trženje je metoda trženja, ki ustvarja potencialne stranke preko ust do ust. Napotitveno trženje je zasnovano tako, da podjetjem pomaga pridobiti nove stranke s spodbujanjem obstoječih strank, da k njim napotijo nove stranke.

Kako lahko motiviram stranke, da napotijo?

Stranke bodo bolj verjetno napotile druge k vašemu podjetju, če imate dober ugled. LiveAgent, programska oprema za pomoč uporabnikom, vam omogoča, da spremljate zahteve po storitvah za stranke in sčasoma izboljšate svoj ugled.

Kakšne so prednosti e-pošte z napotnico?

Prednosti e-poštnih sporočil z napotnico so povečano zadrževanje strank, izboljšano sodelovanje in nove stranke.

Preizkusi LiveAgent še danes​

Ponujamo storitve prenosa iz večine priljubljenih rešitev za pomoč uporabnikom.

več kot 3.000 ocen Trustpilot GetApp G2 Crowd

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Vprašanje”, “name”: “Kaj je napotitveni marketing?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Napotitveni marketing je metoda trženja, ki ustvarja potencialne stranke preko ust do ust. Napotitveni marketing je zasnovano tako, da podjetjem pomaga pridobiti nove stranke s spodbujanjem obstoječih strank, da k njim napotijo nove stranke.” } }, { “@type”: “Vprašanje”, “name”: “How can I motivate customers to make referrals?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Stranke bodo bolj verjetno napotile druge k vašemu podjetju, če imate dober ugled. LiveAgent, programska oprema za pomoč uporabnikom, vam omogoča, da spremljate zahteve glede storitev za stranke in sčasoma izboljšate svoj ugled.” } }, { “@type”: “Vprašanje”, “name”: “Kakšne so prednosti e-pošte z napotnico?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Prednosti e-poštnih sporočil z napotitvijo so povečano zadrževanje strank, izboljšana angažiranost in nove stranke.” } }] }
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