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  • Predloge e-pošte za hladno prodajo

Predloge e-pošte za hladno prodajo

Za podjetja B2B je hladno trženje po elektronski pošti vedno bil in še vedno ostaja eden najučinkovitejših načinov pridobivanja kakovostnih potencialnih strank. Dobro izdelana, personalizirana in visoko usmerjena hladna e-pošta je lahko izhodišče uspešne prodajne interakcije. Ker pa je hladna e-pošta vrsta e-pošte, ki jo pošljete potencialni stranki, s katero nimate predhodnega odnosa, je lahko pridobivanje potencialnih strank, da odgovorijo (ali celo odprejo) ledeno hladno e-pošto, izziv za prodajne predstavnike. Spodaj je nekaj najboljših praks za pošiljanje hladnih e-poštnih sporočil B2B, skupaj s seznamom preizkušenih vrstic z zadevo in 10 e-poštnimi predlogi za hladno prodajo, ki jih lahko uporabite za svoje kampanje za odhodno e-pošto.

Predloge e-pošte za hladno prodajo - App - Uploads - 2020 - 11 - Canned Responses Feature LiveAgent.gif
Shranite naša hladna prodajna e-poštna sporočila kot vnaprej pripravljena sporočila ali predloge, da jih boste zlahka poslali.

Najboljše prakse za hladno e-pošto

  • Spoznajte svoje potencialne stranke, preden se obrnete nanje – preverite njihove družbene profile, podatke o podjetju in preverite, ali vaša ponudba ustreza.
  • Prilagodite vsako sporočilo na podlagi razpoložljivih podatkov – Woodpecker je ugotovil, da je povprečna stopnja odziva naprednih personaliziranih e-poštnih sporočil 17 % (v primerjavi s 7 % za neprilagojena e-poštna sporočila).
  • Osredotočite se na vrednost, ki jo lahko zagotovite – razložite, kako lahko vaš izdelek/storitev pomaga rešiti boleče točke potencialne stranke in doseči njihove cilje.
  • Naj bo vaša tema zelo natančna in po možnosti kratka – krajše vrstice zadev imajo običajno višjo stopnjo odprtja in se v mobilnih napravah ne bodo odrezale.
  • Zaključite z jasnim pozivom k dejanju, da spodbudite nadaljnjo sodelovanje – na primer prosite, naj vas poveže s pravo osebo, vzpostavi kratek klic, načrtuje predstavitev itd.

Hladne vrstice z zadevo e-pošte, ki se odprejo

  • [Prospect name], se lahko povežemo?
  • Me lahko usmeriš v pravo smer?
  • Iščem najboljši stik v [prospect’s company]
  • Mi lahko pomagate?
  • Ali si lahko vzamete 5 minut, [Prospect name]?
  • Ste prosti, da bi govoriti dne [date]?
  • [Mutual connection] priporočam, da stopite v stik
  • Našel sem te prek [Referral name]
  • Vprašanje o [goal they might have]
  • Ali delate te napake?
  • Večina [professionals you’re targeting] naredi to napako
  • Način, kako [prospect’s company] konča [problem]
  • X korakov za dosego [goal they might have]
  • Pomagati vaši ekipi pri doseganju [goal they might have]
  • Can I help you with [reaching a specific goal]?
  • [better/ smarter/ faster] način za [reach a specific goal]
  • Ali ste pripravljeni premagati [specific challenge]?
  • Kako se soočate z [pain point]?
  • Ste pomislili na [relevant offer]?
  • Hitra rešitev za [industry]
  • Ali ste vedeli, da to počne [prospect’s competitor]?
  • X načini, na katere vam lahko pomagamo pri [issue they might have]
  • X Nasveti/ideje za [pain point they might have]
  • 10x [prospect’s company] oprijem v 10-ih minutah
  • Kako zadovoljni ste s [Company name]’s [business tool they are using]?
  • Čestitke – pravkar sem videl, da ste predstavljeni na [top website in your industry]

10 e-poštnih predlog za hladno prodajo

Iščete pravo osebo


Hi [Name],

My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].

I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.

I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].

If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?

I’d appreciate the help!
[YOUR SIGNATURE]

Splošna uvodna e-pošta


Hi [Name],

This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.

This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.

[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.

If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?

Thanks,
[YOUR SIGNATURE]

E-pošta o predstavitvi dvigala


Hi [Name],

[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.

[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].

Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?

Best,
[YOUR SIGNATURE]

Sklicevanje na izdelek konkurenta


Hi [Name],

Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?

Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.

Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).

Best,
[YOUR SIGNATURE]

E-pošta, osredotočena na vrednost


Hi [Name],

[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.

[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.

We often help companies like yours grow with:

A solution/result
B solution/result
C solution/result

If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]

Thanks,
[YOUR SIGNATURE]

Doseg prek medsebojne povezanosti


Hi [Name],

[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].

[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.

How do you feel about a quick call next week to discuss this further? Let me know when works best for you.

Thanks,
[YOUR SIGNATURE]

Delite koristne ideje


Hi [Name],

My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].

I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].

I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]

Regards,
[YOUR SIGNATURE]

E-poštno povabilo za predstavitev izdelka


Hi [Name],

My name is [Your name], and I’ll keep this very quick.

Our software solution helps businesses like yours achieve [specific goals] through [product benefits].

Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?

Thanks,
[YOUR SIGNATURE]

Vhodni potencialni potencial z vašega spletnega mesta


Hi [Name],

You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:

[Relevant resource 1]
[Relevant resource 2]

Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?

Best,
[YOUR SIGNATURE]

Personalizirana e-poštna sporočila


Hi [Name],

I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.

It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].

What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?

Thanks,
[YOUR SIGNATURE]

Hladna prodajna e-pošta – pogosto zastavljena vprašanja

Kako napisati hladno e-pošto za prodajo?

Naj bo hladna e-pošta kratka in jedrnata. Poskusite oblikovati e-pošto v ne več 4kot stavkih.

Kaj pravite v hladnem elektronskem sporočilu?

Ko pišete hladno e-pošto, začnite s kratkim uvodom o sebi in svojem podjetju. Po uvodnem odstavku navedite razlog, zakaj pišete e-pošto. Na koncu bi morali ponuditi rešitev ali uvod v svoj izdelek.

Kako po e-pošti pošljem hladno sporočilo?

Imeti bi morali seznam e-poštnih naslovov, ki ste jih prejeli v raziskovalnem procesu. Ne pošiljajte le hladne e-pošte na naključne naslove. Osredotočite se na izgradnjo toplega odnosa s potencialnimi strankami. Ne bojte se poslati veliko e-pošte. Nekateri ljudje mislijo, da pošiljanje več e-pošte pomeni, da ne morete zgraditi odnosa. To ni res. Še vedno lahko zgradite odnos, ko pošiljate veliko e-poštnih sporočil. Tukaj je pomembno, da morate biti sposobni zgraditi odnos s svojimi potencialnimi strankami.

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