E-poštne predloge programa zvestobe
Čeprav se morda zdi pridobivanje strank boljša naložba za podjetja, so številne študije dokazale, da lahko dolgoročno privabljanje novih strank vaše podjetje stane do 7-krat več kot obdržanje obstoječih strank. Ko gre za ohranjanje strank, so lahko programi zvestobe močno orodje, ki jih spodbuja, da se vračajo, zmanjša stopnjo odliva strank in poveča vašo celotno prodajo. Z branjem tega članka boste izvedeli, zakaj je vredno vlagati v programe zvestobe, skupaj z 10 primeri e-poštnih predlog, ki jih lahko uporabite v svojih marketinških kampanjah programa zvestobe.
Kaj je program zvestobe strank?
Program zvestobe strank je program nagrajevanja, ki ga podjetje ponuja svojim strankam, da bi jih s ponudbo določenih ugodnosti spodbudilo k nakupu več. Vključujejo lahko popuste, brezplačno blago, vnaprej izdane izdelke, ekskluzivne ugodnosti ali druge pomembne nagrade. Čeprav se pogosto uporabljajo za privabljanje novih strank, je glavni cilj programov zvestobe zadržati obstoječe stranke, spodbujati zvestobo in spodbujati zagovorništvo blagovne znamke.
Zakaj je trženje programa zvestobe pomembno
Različne študije o zvestobi strank so pokazale, da lahko programi zvestobe vsakemu podjetju prinesejo izjemno vrednost. Tukaj je le nekaj impresivnih statističnih podatkov, ki jih je treba omeniti:
- 71 % Gen X, 70 % Millennials, 63 % Baby Boomerjev in 62 % Gen Z pravi, da program zvestobe vpliva na izbiro njihove blagovne znamke. (CrowdTwist)
- 80 % Gen K, 43 % Millennials, 76 % Gen X in 53 % Baby Boome pravi, da program zvestobe poveča pogostost njihovih nakupov. (Rare)
- 71 % potrošnikov, ki so člani programov zvestobe, pravi, da je članstvo pomemben del njihovih odnosov s podjetji. (Bond)
- 73 % potrošnikov bolj verjetno priporoča blagovne znamke z dobrimi programi zvestobe. (Bond)
- Potrošniki porabijo 37 % več, ko so člani programa zvestobe. (Bond)
- 95 % podjetij je poročalo, da člani njihovih programov zvestobe letno porabijo več kot njihovi nečlani. (LoyaltyOne)
- Člani programa zvestobe ustvarijo od 12 do 18 % več prihodka na leto kot nečlani. (Accenture)
- V povprečju člani programa zvestobe prispevajo 43 % letne prodaje podjetij. (LoyaltyOne)
10 e-poštnih predlog programa zvestobe
Raziskava, ki jo je izvedel iVend, je pokazala, da skoraj 63 % potrošnikov po vsem svetu raje prejema sporočila podjetij po e-pošti – zaradi česar je e-pošta eden najučinkovitejših kanalov za negovanje članstva v programu zvestobe. Tukaj je 10 osnovnih predlog, ki jih lahko uporabite v svojih e-poštnih kampanjah programa zvestobe, da izboljšate sodelovanje strank, zgradite boljše dolgoročne odnose s strankami in povečate prodajo.
Predloga e-pošte za začetek novega programa zvestobe
Hi [Name],
We’re thrilled to announce the launch of our new [Loyalty Program Name]. We’ve added lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!
Earn [X] points for every $** you spend [online and/or in-store] to unlock exclusive rewards.
[Reward Title 1] – [***] points to redeem
[Reward Title 2] – [***] points to redeem
[Reward Title 3] – [***] points to redeem
JOIN THE [LOYALTY PROGRAM NAME]
Have a question? We’re here to help. Contact us today or visit our FAQs.
[YOUR SIGNATURE]
E-poštna predloga za povabilo v program zvestobe
[Name],
Welcome to [Business name] and thank you for signing up! Please enjoy 15% OFF your first purchase at [www.website.com]. Just enter [code] at checkout.
SHOP NOW
By the way, did you know about all the exclusive perks that you can receive for joining our loyalty program? Just to name a few …
[Benefit #1]
[Benefit #2]
[Benefit #3]
JOIN NOW
If you have any questions or ever need help, feel free to email us at [email address], call us at [phone number] or visit our FAQs.
Best,
[YOUR SIGNATURE]
Predloga za dobrodošlico programa zvestobe
[Name],
Welcome to [Loyalty Program Name] Rewards! Now you can earn points every time you shop online or in our stores. Redeem your points for fun rewards, like free products and special discounts.
As a thank you for joining [Business’s] Loyalty Program, we have credited you with 50 points, and you are now on your way to your first reward.
100 points are all you need to get your first free product/ discount – here are two quick ways to get there:
Like our Facebook page (50 points)
Follow [Brand] on Instagram (50 points)
When you’re done, you can check your points balance and find more ways to earn points by visiting our website.
If you have any questions or need help – feel free to email us at [email address] or give us a call at [phone number].
Thanks for becoming part of our community!
[YOUR SIGNATURE]
E-poštna predloga za obvestilo o naslednji ravni nagrad
[Name],
We hardly need to tell you that the more points you earn, the more you get. You are now only ** $/ ** points away from [Loyalty Program Name] Gold Level Rewards! At this level you’ll enjoy:
[Benefit #1]
[Benefit #2]
[Benefit #3]
Earning more points is easy!
Place an order: ** points
Refer a friend: ** points
Follow us on social media: ** points
Make a product review: ** points
Thanks for your continued loyalty.
[YOUR SIGNATURE]
E-poštna predloga o dosežkih statusa stopnje
[Name],
We’re thrilled to report that you just leveled up to our [tier name] tier!
You’re about to enjoy exclusive opportunities, including early access to [tier name]-only sales throughout the year, and even more points for every single purchase you make.
EXPLORE MY REWARDS
Enjoy, and thanks for being an amazing customer!
[YOUR SIGNATURE]
Predloga e-poštnega izpiska o mesečni nagradi
[Name],
Thanks for being a loyal [Loyalty Program Name] member! Check out your monthly membership statement below.
Status: Active Member
Points balance: ***
Expiring points: *** points expiring on [dd/mm/yy]
Points to next level: ***
Earn even more points when you shop our special deals now through [date].
SHOP NOW
Got questions? We’ve got answers! Visit our FAQs to see if we’ve covered your question, call us at [number] or start a live chat with our service reps.
Cheers,
[YOUR SIGNATURE]
E-poštna predloga z opomnikom o izteku nagrade
Dear [Name],
This is just a friendly reminder that your [Customer Loyalty Rewards Program] points will expire at the end of the year (December 31st, 2020). Make sure to redeem your points on any order before this date– they will not roll over into 2021!
Your current balance is ***points.
SHOP NOW
Any questions or issues? Send us a message – we’re always happy to help!
[YOUR SIGNATURE]
Predloga e-pošte za ponovno angažiranje strank
Hi [Name],
We just wanted you to know that WE MISSED YOU since we haven’t seen you in a while. So we’ve decided to credit your account with *** points!
CLAIM YOUR FREE POINTS NOW
The more points you earn, the more benefits you get access to. Here’s a quick reminder of how to earn more points:
SHOP: Spend $** and get ** points
REFER FRIENDS: Get ** points when they place their first order
FACEBOOK: Like our Facebook page and get ** points
INSTAGRAM: Follow us on Instagram and get ** points
Have questions or need help redeeming your points? We would be more than happy to assist you via [email], [phone number], or live chat.
Thank you for being a [Brand] customer and part of our family.
[YOUR SIGNAT
Predloga e-pošte za napotitev
[copy button="yes"]
[Name],
You’ve been a valued member of [Brand’s] loyalty program for [period of time] now. Don’t you think it’s time you let the world know? We’ll reward you if you do!
Give $** and get ** points when you refer a friend
HERE’S HOW IT WORKS
Send your below unique $** discount code to your friends
Your friend gets $** off their purchase
You get ** Rewards Points when your friend completes their purchase
Your current rewards points balance is: ***
READY TO SHARE?
Copy and paste this code and share amongst friends: CODE
Any questions or issues? We’re always here to help. Thanks for being an awesome customer!
[YOUR SIGNATURE]
E-poštna predloga za rojstni dan
Dear [Name],
From all of us at [Company], we wanted to take a moment to wish you the happiest of birthdays! Here’s another reason to celebrate: we’ve just added [reward amount] points to your account!
CHECK MY BALANCE
Thanks for being a loyal customer and we hope you enjoy your special day.
Cheers,
[YOUR SIGNATURE]
E-pošta programa zvestobe – pogosto zastavljena vprašanja
Kako lahko promoviram svoj program zvestobe?
Svoj program zvestobe lahko promovirate s pošiljanjem e-pošte članom programa zvestobe. Poleg tega jim lahko daste povezavo za prijavo v vaš program zvestobe.
Kako merite uspešnost programa zvestobe?
Obstaja veliko načinov za merjenje uspeha programa zvestobe. Izmerite lahko število ljudi, ki sodelujejo v programu, število ljudi, ki se jim zdi program koristen, in število ljudi, ki so ustvarili napotitve.
Kakšna je optimalna dolžina e-pošte programa zvestobe?
Optimalna dolžina e-pošte programa zvestobe mora biti približno 1000-1500 simbolov (približno 100-150 besed).
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Zahvaljujemo se vam za vašo nedavno registracijo na platformi LiveAgent.
Na vaš e-poštni naslov bo takoj po namestitvi računa poslano sporočilo s podatki za prijavo.
Če malo počakate, boste po končani namestitvi lahko do svojega računa dostopali neposredno od tu.
Po končanem postopku vam bomo na vaš e-poštni naslov poslali podatke za prijavo.
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