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Predloge e-poštnih zahtev za študijo primera

Case studies are a critical part of most B2B marketing strategies. They give you a chance to show your potential customers real-life examples of how your product was able to satisfy other customer’s needs, solve their problems, and ultimately help them achieve their business goals. Case studies go a long way in earning your prospects’ trust and validating that your product or service actually works. The following article outlines why case studies are an essential content marketing tool and provides helpful case study request email templates along with the basic case study interview questions to help you acquire case studies and success stories from your customers. 

Študije primerov LiveAgent
Študije primerov, prikazane na naši spletni strani

Zakaj uporabljati študije primerov v svoji marketinški strategiji?

  • 13 % tržnikov imenuje študije primerov kot eno od primarnih oblik medijev, ki se uporabljajo v njihovi vsebinski strategiji – zaradi tega so peta najbolj priljubljena vrsta vsebine, ki jo zasenčijo le vizualne vsebine, blogi in e-knjige. (HubSpotovo poročilo o stanju trženja)
  • Študije primerov strank so najbolj priljubljena taktika samopromocije, ki jo uporabljajo vodje marketinških agencij: 62,6 % anketirancev je glasovalo za njihovo učinkovitost pri ustvarjanju potencialnih strank. (študija eMarketer)

Predloge e-poštnih zahtev za študijo primera stranke

Uradna e-poštna zahteva za študijo primera


[Name],

[Company name] is currently building a library of case studies to include on our website. We’re looking for successful companies using [Product name] to solve interesting challenges, and your team immediately came to mind. Are you open to [Customer company name] being featured?

Your story will help inform our prospects about how they can benefit from using our product. I’d be happy to provide more details if you are potentially interested.

Either way, thank you for considering my request and thank you for being a loyal [COMPANY] customer.

Regards,
[YOUR SIGNATURE]

E-pošta z zahtev z občasno študijo primera

Subject line: Can I feature you as a case study?

[Name],

The subject line pretty much says everything, but I’d like to ask again. Can I feature you as a case study? I think our project had a lot of highlights, and I’m eager to get the word out about our great work together.

Specifically, I plan to dig into these main aspects:

[Aspect 1]
[Aspect 2]
[Aspect 3]

If being featured is OK with you, can we have a quick call on [date/ time] to discuss it in more detail? Or if that doesn’t work, I’m free on [date].

I look forward to chatting with you!

Cheers,
[YOUR SIGNATURE]

E-poštno sporočilo z zahtevo za študijo primera po pozitivni izkušnji strank


Hi [Name],

I’m really glad to hear you had [positive experience with your company], and I was wondering whether you’d be interested in being featured as one of our customer success stories. I manage our case study initiatives and have the opportunity to showcase all the great stories from customers like you.

It should be a lightweight process – I will ask you roughly 10 – 15 questions via email or phone about your experience and results. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!)

Here’s an example of how it usually looks like: link to a case study example

If this is something you would be interested in, please let me know by responding to this email, or giving me a call at [number] to discuss it in more detail.

Best,
[YOUR SIGNATURE]

E-poštno sporočilo z zahtevo za študijo primera po povratnih informacijah stranke


Dear [Name],

Thank you for the fantastic feedback – I’m thrilled to hear [Product name] is working well for you and that [Customer company name] is getting the results you’ve been looking for.

My team is actually in the process of building out our library of case studies, and I’d love to include your story. Happy to provide more details if you’re potentially interested.

In any case, thank you again, and I look forward to getting more updates on your progress.

Best,
[YOUR SIGNATURE]

E-poštno sporočilo z zahtevo za študijo primera po doseženem mejniku


Hi [Name],

I wanted to reach out to thank you for being a loyal [Company] customer for over [number] years now. I noticed you achieved your goal of [milestone] last month, and I wanted to congratulate you on your success!

I’d love to share your story using [Product name] with the world – I think it’s a great example of how our product + a dedicated team and a good strategy can achieve awesome results.

Are you open to being featured in a case study? If so, I’ll send along more details.

Best,
[YOUR SIGNATURE]

E-poštno sporočilo z zahtevo za študijo primera ob koncu leta


Hi [Name],

Happy Holidays!

As this year winds down, I wanted to say thank you for being a loyal [Company] customer and for your partnership using [Product/ Service] this year. You’ve achieved fantastic results in the time we’ve been working together, so I wanted to reach out to see if you’d be interested in being featured in a case study on our website.

Here’s how it would look like: link to a case study example

Either way, thank you once again for the chance to work with you, and I hope you have a warm and happy holiday season with your family and friends.

I’m looking forward to chatting soon in the new year!

Cheers,
[YOUR SIGNATURE]

Nadaljnja e-pošta, potem ko se stranka strinja, da bo predstavljena v študiji primera


Hi [Name],

We’re thrilled to hear you’re interested in sharing your success story with [Product name]. My name is [Name], and I’ll be working directly with you on this case study.

I’ve attached an important document to this email that outlines the whole process, which includes [details of your case study process]. Typically, a case study will take about a week t complete from start-to-finish depending on availability and turnaround time of any revisions, and your involvement will require about 1 hour of your time.

Again, I’m excited to start the process with your team and learn more about your success with [Product name]!

In the meantime, please don’t hesitate to contact me with any questions. Happy to be a resource.

Regards,
[YOUR SIGNATURE]

Vprašanja za intervjuje za študij poslovnega primera, ki jih lahko zastavite svojim strankam

Če želite napisati prepričljivo študijo primera/zgodbo o uspehu, napolnjeno s poglobljenimi vpogledi in podatki o tem, kako vaš izdelek ali storitev dodaja vrednost – morate postavljati premišljena vprašanja – hkrati pa spoštovati dejstvo, da vaše stranke morda ne bodo mogle prihraniti veliko časa da jim odgovorim. Tukaj je nekaj najpogostejših vprašanj za intervju za študijo primera, ki jih lahko uporabite pri izvajanju lastnih intervjujev s študijo primera s strankami.

Študija primera za vprašanja v intervjuju o njihovem okolju pred nakupom vašega izdelka

  • Kaj ste uporabljali pred našim izdelkom?
  • Katere so bile tri glavne točke frustracije, s katerimi ste se soočili?
  • S kakšnimi drugimi izzivi ste se soočali pred uporabo našega izdelka?
  • Kaj je bil velik “Aha!” trenutek, ko ste se odločili, da morate poskusiti nekaj novega?
  • Kako ste prvič izvedeli za naš izdelek?

Vprašanja pri intervjuju iz študije primera o njihovem procesu odločanja

  • Katere druge izdelke ste si ogledali, preden ste se odločili za uporabo našega?
  • Kaj ste iskali v rešitvi?
  • Po čem je naša rešitev izstopala pred drugimi, ki ste jih raziskovali?
  • Kateri so bili glavni razlogi, da ste izbrali naš izdelek?
  • Katera lastnost našega izdelka je bila najbolj privlačna?

Vprašanja v intervjuju za študijo primera o njihovih izkušnjah z uporabo vašega izdelka

  • Kako enostavno ali težko je bilo začeti z našim izdelkom?
  • Kako dolgo že uporabljate naš izdelek?
  • Kako vam je naš izdelek pomagal premagati izzive, ki ste jih imeli prej?
  • Katera je vaša najljubša lastnost ali del našega izdelka? Zakaj?
  • Ali mi lahko poveste o najbolj pozitivni izkušnji, ki ste jo imeli z uporabo našega izdelka?

Vprašanja v intervjuju za študijo primera o njihovih rezultatih z vašim izdelkom

  • Kakšne rezultate ste videli z našo rešitvijo do zdaj?
  • Ali lahko delite kakšne meritve/KPI, ki kažejo na uspeh, ki ste ga dosegli z našim izdelkom?
  • Kaj vas je najbolj navdušilo?
  • Ali lahko z uporabo našega izdelka izmerite morebitne zmanjšane stroške/izboljšanje produktivnosti/povečanje prihodkov?
  • Kaj je največji razlog, zakaj bi priporočili naš izdelek?

Študija primera – Pogosto zastavljena vprašanja

Kako promovirate študijo primera?

Študijo lahko promovirate po e-pošti ali tako, da ji omogočite večjo prepoznavnost na svojem spletnem mestu, jo delite prek svojih kanalov družbenih medijev in povežete nanjo iz svojih blogov.

Kaj je namen e-poštnih sporočil o študijah primerov?

Študije primerov so zelo učinkovit način za krepitev verodostojnosti vašega podjetja. Pomagajo vam lahko razložiti prednosti vašega izdelka ali storitve in dokazati, da imate resnične stranke, ki uporabljajo vaš izdelek/storitev.

Kaj morate vsekakor vključiti v študijo primera?

Ko pišete e-poštno sporočilo o študiji primera, je pomembno omeniti, kako bi rešitev pomagala pri opisanih težavah. Navedete lahko tudi povezave do izdelka/storitve in ne pozabite vključiti imen članov ekipe, ki so delali na projektu.

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