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  • Predloge e-pošte za napotitev B2C

Predloge e-pošte za napotitev B2C

Številne študije so dokazale, da se ljudje pri nakupu skoraj vsega zanesejo na priporočila. Še več, 83 % srečnih in zadovoljnih strank je pripravljenih napotiti svoje prijatelje in družino (vendar le 29 % dejansko to stori, ker preostalih nikoli ne vprašajo ali jim dajo priložnost).

Zaradi tega je napotitveno trženje neprecenljivo orodje za rast podjetja in povečanje prihodkov. Pravzaprav je napotitveno trženje (znano tudi kot trženje od ust do ust) ena najstarejših, a še vedno najbolj učinkovitih in stroškovno učinkovitih marketinških strategij, ki jih uporabljajo tako podjetja B2C kot B2B. Tukaj je razlog, zakaj je napotitveno trženje pomembno poleg 10 predlog e-poštnih sporočil za napotitev, ki jih lahko uporabite v svojih kampanjah za napotitveno trženje.

Zakaj je napotitveno trženje ključnega pomena za rast podjetja?

  • 92 % potrošnikov po vsem svetu zaupa priporočilom prijateljev in družine, predvsem drugim oblikam oglaševanja. (Nielsen)

  • 82 % Američanov pravi, da iščejo priporočila prijateljev in družine, ko razmišljajo o nakupu, medtem ko jih 67 % pravi, da je vsaj malo večja verjetnost, da bodo kupili izdelek, potem ko ga je prijatelj ali družinski član delil prek družbenih medijev ali e-pošte. (National Harris Poll Survey)

  • Pozitivno sporočilo od ust do ust je odgovorno za 20-50 % nakupnih odločitev in ustvari več kot dvakratno prodajo plačanega oglaševanja v nekaterih panogah. (McKinsey)

  • Napotitveno trženje ustvari 3-5x višje stopnje konverzije kot kateri koli drug marketinški kanal. (Invesp)

Predloga elektronske pošte za napotitev B2C
Predloga e-pošte za napotitev B2C iz NordPass

Primeri vrstice z zadevo e-poštnih napotitev B2C

  • Prejmite 25 $ za vsako osebo, ki jo napotite
  • Prejmite 10 $ za vsakega prijatelja, ki se prijavi
  • Zaslužite 20 $ samo z delitvijo izkušenj
  • Dajte 50 $ prijatelju in prejmite 50 $ zase
  • 50 $ za vas, 50 % POPUST za vaše prijatelje
  • Priporočite prijatelja in oba prihranite 10%
  • Povabite svoje prijatelje in si prislužite brezplačen [product/ service]
  • Povej prijatelju. Prejmi 1 mesec brezplačno.
  • Priporočite prijatelja in zaslužite 50 $ še danes!
  • Povejte svojim prijateljem o nas in oba bosta prejela 20 $
  • Daj 25 $, prejmi 25 $
  • Delite svoj nakup in vključili bomo brezplačno darilo

10 predlog e-poštnih sporočil za napotitev B2C

Objava napotitvenega programa


Hi [Name],

We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!

With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.

There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!

Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.

See you soon!
[YOUR SIGNATURE]

Povabilo na napotitveni program na podlagi sprožilca


Hi [Name],

We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.

We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].

The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.

INVITE YOUR FRIENDS NOW

Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.

Cheers,
[YOUR SIGNATURE]

Posodobitev napotitvenega programa


Hi [Name],

You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?

With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.

REFER FRIENDS NOW

If you have any questions at all, please don’t hesitate to reach out!

Best,
[YOUR SIGNATURE]

Vabilo za ambasadorja blagovne znamke


Hey [Name],

My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.

That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.

HOW IT WORKS

Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn

JOIN [BRAND’S] AMBASSADOR PROGRAM

If you have any questions – we’d be happy to answer them.

Thank you!
[YOUR SIGNATURE]

Izvajanje napotitvenega tekmovanja


[Name],

Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].

We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!

REFER FRIENDS

Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.

Good luck!
[YOUR SIGNATURE]

Spodbujanje napotitev s popusti


Dear [Name],

Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.

For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!

Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter

Happy sharing!
[YOUR SIGNATURE]

Spodbujanje napotitev z brezplačnimi izdelki / storitvami


[Name],

HERE’S WHAT WE KNOW

You like [Brand’s products].
You know people.

HERE’S WHAT WE THINK YOU SHOULD DO

Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!

No catch. Just people helping people discover the most [key characteristics of your products].

REFER A FRIEND HERE

Questions? Let us know and we’ll get back to you immediately.

Happy referring!
[YOUR SIGNATURE]

Spodbujanje napotitev z dobroimetjem


Hey [Name],

Did you know that you can get account credits for referrals?

Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.

REFER FRIENDS

Here’s the best part: there’s no limit to how many people you can refer.

Happy sharing!
[YOUR SIGNATURE]

Spodbujanje napotitev z vračilom denarja


Hey [Name],

Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.

Here’s how it works:

Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.

The more friends you refer – the more cash you earn!

SHARE: Referral link / Facebook/ Twitter

Go forth and prosper!
[YOUR SIGNATURE]

Spodbujanje napotitev z donacijami


Hi [Name],

When you share our name with your friends and family, you’re also helping support a local charity.

For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!

CURRENT CHARITY: [Name of the charity]

Share your referral link to get started: referral link
Show Details

Thank you for your support!
[YOUR SIGNATURE]

Pogosto zastavljena vprašanja

Kaj je e-pošta B2C?

B2C pomeni Business-to-Consumer. E-pošta B2C se uporablja za sporočanje informacij o izdelkih podjetja, vključno s cenami, razpoložljivostjo in informacijami o dostavi.

Kaj pomeni B2C?

Okrajšava B2C pomeni Business-to-Consumer.

Kako napišete e-pošto za napotitev B2C?

Ko pišete e-poštno sporočilo z napotnico stranke, ne pozabite, da je predstavitev, ki jo naredite, enako pomembna kot besede, ki jih izberete. E-poštno sporočilo z napotnico je vaša priložnost, da svoje izdelke in storitve predstavite novi stranki.

Preizkusi LiveAgent še danes​

Ponujamo storitve prenosa iz večine priljubljenih rešitev za pomoč uporabnikom.

več kot 3.000 ocen Trustpilot GetApp G2 Crowd

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Vprašanje”, “name”: “Kaj je e-pošta B2C?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “B2C pomeni Business-to-Consumer. E-pošta B2C se uporablja za sporočanje informacij o izdelkih podjetja, vključno s cenami, razpoložljivostjo in informacijami o dostavi.” } }, { “@type”: “Vprašanje”, “name”: “Kaj pomeni B2C?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Okrajšava B2C pomeni Business-to-Consumer.” } }, { “@type”: “Vprašanje”, “name”: “Kako napisati e-poštno sporočilo z napotitvijo na B2C?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Ko pišete e-poštno sporočilo z napotitvijo stranke, ne pozabite, da je predstavitev, ki jo naredite, enako pomembna kot besede, ki jih izberete. E-poštno sporočilo z napotnico je vaša priložnost, da svoje izdelke in storitve predstavite novi stranki.” } }] }
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