Predloge e-pošte za napotitev B2C so učinkovit marketinški instrument za rast podjetja in povečanje prihodkov. Ta model trženja, znan tudi kot trženje od ust do ust, temelji na priporočilih zadovoljnih strank, ki so pripravljeni deliti izkušnje s prijatelji in družino. V tem članku boste našli pripravljene predloge e-pošte za spodbujanje napotitev in povečanje prodaje.
Številne študije so dokazale, da se ljudje pri nakupu skoraj vsega zanesejo na priporočila. Še več, 83 % srečnih in zadovoljnih strank je pripravljenih napotiti svoje prijatelje in družino (vendar le 29 % dejansko to stori, ker preostalih nikoli ne vprašajo ali jim dajo priložnost).
Zaradi tega je napotitveno trženje neprecenljivo orodje za rast podjetja in povečanje prihodkov. Pravzaprav je napotitveno trženje (znano tudi kot trženje od ust do ust) ena najstarejših, a še vedno najbolj učinkovitih in stroškovno učinkovitih marketinških strategij, ki jih uporabljajo tako podjetja B2C kot B2B. Tukaj je razlog, zakaj je napotitveno trženje pomembno poleg 10 predlog e-poštnih sporočil za napotitev, ki jih lahko uporabite v svojih kampanjah za napotitveno trženje.
Zakaj je napotitveno trženje ključnega pomena za rast podjetja?
92 % potrošnikov po vsem svetu zaupa priporočilom prijateljev in družine, predvsem drugim oblikam oglaševanja. (Nielsen)
82 % Američanov pravi, da iščejo priporočila prijateljev in družine, ko razmišljajo o nakupu, medtem ko jih 67 % pravi, da je vsaj malo večja verjetnost, da bodo kupili izdelek, potem ko ga je prijatelj ali družinski član delil prek družbenih medijev ali e-pošte. (National Harris Poll Survey)
Pozitivno sporočilo od ust do ust je odgovorno za 20-50 % nakupnih odločitev in ustvari več kot dvakratno prodajo plačanega oglaševanja v nekaterih panogah. (McKinsey)
Napotitveno trženje ustvari 3-5x višje stopnje konverzije kot kateri koli drug marketinški kanal. (Invesp)
Večina današnjih referenčnih programov se uporablja za povečanje prihodka, kar kaže na soglasje, da je trženje od ust do ust glavna strategija prihodkov. (Poročilo o trćenju napotitev za 2020, SaaSquatch)
Primeri vrstice z zadevo e-poštnih napotitev B2C
10 predlog e-poštnih sporočil za napotitev B2C
Objava napotitvenega programa
We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!
With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.
There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!
Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.
See you soon!
[YOUR SIGNATURE]
We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.
We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].
The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.
INVITE YOUR FRIENDS NOW
Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.
Cheers,
[YOUR SIGNATURE]
You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?
With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.
REFER FRIENDS NOW
If you have any questions at all, please don’t hesitate to reach out!
Best,
[YOUR SIGNATURE]
My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.
That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.
HOW IT WORKS
Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn
JOIN [BRAND’S] AMBASSADOR PROGRAM
If you have any questions – we’d be happy to answer them.
Thank you!
[YOUR SIGNATURE]
Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].
We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!
REFER FRIENDS
Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.
Good luck!
[YOUR SIGNATURE]
Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.
For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!
Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter
Happy sharing!
[YOUR SIGNATURE]
HERE’S WHAT WE KNOW
You like [Brand’s products].
You know people.
HERE’S WHAT WE THINK YOU SHOULD DO
Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!
No catch. Just people helping people discover the most [key characteristics of your products].
REFER A FRIEND HERE
Questions? Let us know and we’ll get back to you immediately.
Happy referring!
[YOUR SIGNATURE]
Did you know that you can get account credits for referrals?
Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.
REFER FRIENDS
Here’s the best part: there’s no limit to how many people you can refer.
Happy sharing!
[YOUR SIGNATURE]
Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.
Here’s how it works:
Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.
The more friends you refer – the more cash you earn!
SHARE: Referral link / Facebook/ Twitter
Go forth and prosper!
[YOUR SIGNATURE]
When you share our name with your friends and family, you’re also helping support a local charity.
For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!
CURRENT CHARITY: [Name of the charity]
Share your referral link to get started: referral link
Show Details
Thank you for your support!
[YOUR SIGNATURE]
B2C pomeni Business-to-Consumer. E-pošta B2C se uporablja za sporočanje informacij o izdelkih podjetja, vključno s cenami, razpoložljivostjo in informacijami o dostavi.
Okrajšava B2C pomeni Business-to-Consumer.
Ko pišete e-poštno sporočilo z napotnico stranke, ne pozabite, da je predstavitev, ki jo naredite, enako pomembna kot besede, ki jih izberete. E-poštno sporočilo z napotnico je vaša priložnost, da svoje izdelke in storitve predstavite novi stranki.
E-poštne predloge za opustitev nakupovalne košarice
Merila socialne podpore strankam so zadovoljna s podporo na družbenih omrežjih, z povprečno oceno zadovoljstva 70%. LiveAgent ponuja različne funkcije, kot so programska oprema za klepet v živo, VoIP telefonski sistemi, samopostrežna programska oprema, in tudi e-poštne predloge za opuščene nakupovalne košarice.
Predloge e-poštnih sporočil z vsebino
Vsebinska e-poštna sporočila so učinkovita za oglaševalske akcije. Vključite prilagojen pozdrav, opomnik na izdelek ter močan CTA.
Predloge elektronske pošte portala za stranke
Predloge e-poštnih predlog za stranke omogočajo samopostrežno izmenjavo informacij, iskanje rešitev in postavljanje poizvedb. E-poštna sporočila za preverjanje, pozdravna in potrditvena sporočila ter ponastavitvena e-poštna sporočila z geslom so ključnega pomena. E-poštna sporočila s povratnimi informacijami in povabili so pomembna za vzpostavitev učinkovite komunikacije s strankami. Priporočljivo je uporabljati e-poštne predloge v obliki HTML za sporočila, ki spodbujajo k dejanju. Pomembno je tudi, da se e-poštna sporočila pošiljajo takoj, ko je to potrebno, da se uporabnikom omogoči nemoten dostop do portala za stranke.
Predloge obrazcev službe za pomoč uporabnikom
Obrazci za pomoč uporabnikom morajo biti enostavni in razumljivi. Večkanalna podpora omogoča boljše razumevanje strank in zbiranje dragocenih vpogledov ter izboljšanje produktivnosti agentov. LiveAgent je priporočana rešitev za večkanalno podporo strankam.
Join our community of happy clients and provide excellent customer support with LiveAgent.
Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.
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