Predloge za praznične e-pošte
Predloge za praznične e-pošte ponujajo navdihujoče ideje za izvedbo uspešnih e-poštnih kampanj ob praznikih, ki lahko povečajo promocijo blagovne znamke ter uspešnost podjetja. Pridobite koristne predloge ter nasvete za e-poštno trženje in izboljšajte vašo marketinško strategijo za praznično obdobje!
The holiday shopping season has always been huge for both eCommerce and brick and mortar retailers. According to Statista, the five-day period from Thanksgiving through Cyber Monday, also known as Cyber 5, saw an estimated sales revenue of 28.5 billion U.S. dollars during the 2019 holiday season. For most small and mid-size retailers, the holiday season actually accounts for anywhere from 20 to 30% of their total yearly sales. The holiday season, however, isn’t just for B2C – with the right holiday email marketing strategy, B2B businesses can also capitalize on it, drive leads, boost customer engagement, and increase sales.
Zakaj je počitniški email marketing pomemben
- 81 % potrošnikov pričakuje, da jih bodo pritegnile praznične promocije. (Deloitte)
- 70% of people learned about holiday promotions through email. (Ipsos)
- E-pošta je odgovorna za 20 % vseh obiskov spletnih počitniških spletnih mest. (Nadzor akcij)
- Ena tretjina kupcev je povedala, da so vsi njihovi nakupi ob prazničnih vikendih temeljili predvsem na promocijah. (NRF)
- Potrošniki, ki kupujejo izdelke po e-pošti, bodo verjetno porabili 138 % več kot ljudje, ki ne prejemajo e-poštnih ponudb. (Prepričaj in spreobrni).
Zadeva praznične e-pošte
- Dogaja se zdaj… Zelo vesela razprodaja!
- Darila v zadnjem trenutku, odobrena od Božička
- Vaš seznam želja se bo povečal
- Pozdravite novo leto z večjimi in boljšimi ponudbami
- Razprodaja za valentinovo | Razmišljajte izven čokoladne škatle
- 50 % POPUST na letne načrte danes. Ker te imamo radi
- ♥ Vaše darilo za valentinovo v notranjosti…
- Boljše od vrtnic: 30 % POPUST!
- 20% popust! Vesel mednarodni dan žena!
- Praznujte ženske s 30 % POPUSTOM – se zaključi nocoj!
- PRIHODNOST SO ŽENSKE. Do 50 % POPUSTA
- Izkoristite 25 % POPUST za EVERYBUNNY — ker je velika noč!
- Velikonočne ponudbe ne bodo boljše od te!
- Velikonočna razprodaja Eggscellent se začne danes!
- Veselo noč čarovnic! Pridobite grozljiv dogovor
- Pozabi na trike. Tukaj je naša poslastica…
- Okusni prihranki za noč čarovnic – samo 3 dni
- Zadnje ure! Ura teče na tej razprodaji za zahvalni dan!
- Ni se nam treba zahvaliti za te ekskluzivne ponudbe
- Ekskluzivni pogled na črni petek. Prihranite do 50 % POPUSTA
- Rise & Shine… Ponudbe za črni petek so tukaj
- Zgodnja razprodaja črnega petka! Parkiranje prepovedano. Brez vrstic. Brez težav.
- Zdaj ali nikoli!
- Kaj je na razprodaji? Karkoli & vse.
- Končno! Kibernetski ponedeljek je – GO GO GO!
- Ekskluzivne super ponudbe Cyber Monday znotraj 👀
- Nakupujte lokalno to soboto za mala podjetja
- Ozdravite svojega mačka na Črni petek z nakupovanjem na drobnem
10 e-poštnih predlog za praznične e-poštne marketinške kampanje
Ko gre za praznično sezono, je trženje po e-pošti eden najučinkovitejših načinov za vključevanje potencialnih strank in trenutne baze strank, da bi spodbudili več poslovanja in povečali prihodke. Ne glede na to, ali ste v B2C ali B2B sektorju, vam lahko naslednje e-poštne predloge pomagajo ustvariti lastne praznične marketinške kampanje po e-pošti – od črnega petka in kibernetičnega ponedeljka do zimskih počitnic, novega leta in vsega vmes.
Predloga elektronske pošte za zimske počitnice
Dear [Name],
As the Winter Holidays are approaching, we just wanted to take a moment to let you know how much your business truly means to us. Thank you so much for your trust in our products throughout the year.
As a small token of our appreciation, here’s a 20% coupon code for your next purchase: [CODE NUMBER].
SHOP NOW
Happy Holidays to you, your colleagues, and your loved ones. Here’s to another year!
Cheers,
[YOUR SIGNATURE]
Novoletna e-poštna predloga
Dear [Name],
Happy New Year! May your 2021 be filled with love, health, happiness, and inspiration!
We’d like to thank you for being with us in 2020. As we’re getting closer to the new year, we decided to take a look back at some of our favorite moments from 2020:
1. We celebrated our 5th birthday.
2. We released [product/ new version, etc.]
3. We’ve been nominated as [Nomination name] at [Name] Award.
4. We won the [Name] Award.
And we couldn’t have done all of that without customers like you! As a small token of our appreciation, we’re providing [details of your offer].
Thanks again for making this past year a special one for the [Brand] community.
We look forward to seeing you again in 2021!
Cheers,
[YOUR SIGNATURE]
Predloga e-pošte za Valentinovo
Happy Valentine’s Day, [Name]!
Even though we are not a part of your family, we want you to know that you are a part of our family at [Your business], and we are grateful for your business.
CLICK HERE for a special little gift from us
As always, let us know if there is anything we can do to make your experience better.
Have a wonderful time with your loved ones and enjoy the day!
[YOUR SIGNATURE]
Predloga elektronske pošte za dan žena
Dear [Name],
Happy International Women’s Day!
Women are the world’s greatest inspiration. As we celebrate this momentous day, we salute and uplift all women, young and mature, and say continue to inspire those around you.
Now is a great time to treat yourself to something new because you deserve it!
Get 20% OFF you online order
Use promo code: WOMENSDAY
SHOP NOW
Predloga e-pošte za velikonočne praznike
Happy Easter from [Company name]!
HERE’S WHAT’S CRACKING
We’ve prepared some eggciting surprises
Join the special DISCOUNTS hunt!
This is your chance to find coupons worth up to $***on ANY order. All you have to do is look very carefully through our site and try to find an Easter egg.
GO HUNTING!
Are you feeling lucky? ☺ The offer is valid through [date]. The prizes are limited, so hurry up and start searching now!
Predloga elektronske pošte za noč čarovnic
[Name], ghostly greetings!
This Halloween, we’re passing out a treat too sweet to refuse! Take 31% OFF any annual subscription plan. Simply use [CODE NAME] promo code when you upgrade.
The clock is ticking… The deal expires on October 31st at midnight sharp, so hurry up to use the discount before the witches put a spell on it.
GET MY TREAT
Happy Halloween from our team to you!
Stay safe and keep it freaky,
[YOUR SIGNATURE]
Predloga elektronske pošte za zahvalni dan
Dear [Name],
We’d like to take a moment and say THANK YOU for using [Product/ Service]. And we mean it. Whether you’re new to [Brand] or have been with us all along, we appreciate your support, wherever you are in the world.
As a token of appreciation, please take 20% off when you upgrade to the annual subscription of [Product/ Service] plans with coupon code [code name]. The offer is valid till [date].
Take 20% OFF now
If there is anything we can ever do to ensure a better experience for you, please do not hesitate to reach out.
Wishing you a very Happy Thanksgiving from all of us at [Brand]!
Best,
[YOUR SIGNATURE]
Predloga elektronske pošte za črni petek
Hey [Name],
Only a week left till the BIGGEST sale of the year and we hope you’re just as excited as we are.
In fact, we’re so excited that we’ve decided to give you 20% OFF ALL subscription plans for this entire week, starting from today! Promo code to use at the checkout: BLACKFRIDAY
[For prospects: If you’ve been thinking about reinforcing your [marketing/sales/ customer support/ with a rock-solid [whatever your software tool provides], this is the best deal you can possibly get.]
EXPLORE PLANS
This limited-time deal expires on [date]. Don’t miss out!
Happy Black Friday,
[YOUR SIGNATURE]
Šablona za soboto za mala podjetja
Dear [Name],
We’d like to share Small Business Saturday with you! It’s a holiday shopping tradition, backed by American Express, that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.
So, mark your calendar for the Saturday after Thanksgiving – and get ready to shop small with us. We’ll be giving you 20% OFF your entire purchase instore and online with the code #SHOPSMALL
Thank you for your support, and we look forward to seeing you on Saturday!
[YOUR SIGNATURE]
Predloga elektronske pošte Cyber Monday
[Name],
We know. Your inbox is full of sale emails today. But our Cyber Monday sale is special. It’s a one time offer that won’t happen again, for a VERY long time.
We’re giving you 50% OFF ANYTHING and everything at [website], from [date] through the end of [date]. Simply use the code CYBER when you checkout. Yep, you can get everything we sell at half the price.
So, if you’re thinking about getting something new for yourself, or treating the special people in your life with some of the best [products you sell] on the market, now is the best time to buy!
SHOP NOW
Pogosto zastavljena vprašanja
Kaj naj vsebuje praznična e-poštna sporočila strankam?
Počitniško e-poštno sporočilo strankam mora vsebovati informacije o načrtih podjetja za praznike, povezavo za brskanje in nakup daril na spletnem mestu ter poziv k dejanju.
Zakaj naj strankam pošiljam praznična e-poštna sporočila?
Strankam pošljite praznična e-poštna sporočila, da jih opomnite na vaše podjetje. Poleg tega poskrbite, da boste na ustrezen način ciljali na stranke in vključite povezavo do vaše počitniške strani ali prodaje, če jo imate.
Kakšna je idealna dolžina praznične e-pošte?
Če so praznična e-poštna sporočila krajša, jih je lažje brati in tudi manj verjetno je, da jih bodo izbrisali. Idealna dolžina je od 50 do 75 znakov.
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