E-poštne predloge po nakupu

Ne glede na to, kaj prodajate in komu – ali je to ponovna stranka ali prvi kupec – lahko dobro sestavljena in pravočasna avtomatska e-poštna sporočila po nakupu takoj pozitivno vplivajo na vaše podjetje. Te vrste e-poštnih sporočil vam lahko pomagajo ohraniti sodelovanje strank z vašo blagovno znamko, negovati dolgoročne odnose s strankami in ustvariti več ponovne prodaje. E-poštne kampanje po nakupu so tudi ena najpreprostejših in najučinkovitejših taktik za izboljšanje zvestobe in zadrževanja strank. In ker privabljanje novih strank običajno stane petkrat več kot ohranjanje obstoječih – ta e-poštna sporočila bi morala biti zagotovo del vaše strategije e-poštnega trženja.

Asos e-poštna predloga po nakupu
E-poštna predloga po nakupu iz ASOS

Zakaj pošiljati e-pošto po nakupu?

E-poštna sporočila po nakupu imajo najvišje razmerje odprtosti in klikov med vsemi e-poštnimi marketinškimi kampanjami. Pravzaprav je po podatkih Klaviyo e-poštna sporočila po nakupu deležna 217 % višjo stopnjo odprtja, več kot 500 % višjo stopnjo klikov in 90 % višji prihodek na prejemnika kot vaša povprečna e-poštna kampanja. Raziskava Medallie (podjetja za izkušnje s strankami), objavljena v Harvard Business Review, je tudi pokazala, da »Stranke, ki so imele najboljše pretekle izkušnje, porabijo 140 % več v primerjavi s tistimi, ki so imele najslabše pretekle izkušnje«.

E-poštna sporočila po nakupu se lahko uporabljajo za:

  • Spodbujajte stranke, da se vrnejo na vaše spletno mesto
  • Postavite temelje za naslednji nakup
  • Pretvorite nove kupce v stalne stranke
  • Ustvarite boljšo uporabniško izkušnjo
  • Gradite odnose s strankami
  • Prejmite povratne informacije od strank

Zadeva e-pošte po nakupu

  • V znak zahvale za vaš nakup [Brand].
  • Potrditev vašega naročila
  • Najlepša hvala za vaš današnji nakup
  • Hvala, ker imate odličen okus!
  • Čudovito. Veseli me, da ste našli nekaj, kar vam je všeč!
  • Vaše naročilo je poslano
  • Vaše naročilo je na poti
  • Cenimo vas kot stranko – hvala za vaš nakup!
  • Vam lahko zastavimo vprašanje glede vašega nakupa?
  • Kakšne so bile vaše nakupovalne izkušnje pri nas danes?
  • Ali je vaš nakup izpolnil vaša pričakovanja?
  • Samo reči hvala ni dovolj
  • Naše darilo za vas: 10% popusta pri naslednjem nakupu
  • Naj vam vrnemo uslugo
  • Posebna zahvala od nas za vas
  • V zahvalo vas želimo malo pocrkljati
  • Čas je za obnovitev zalog/ponovno naročanje
  • Vam že primanjkuje? Čas je za ponoven nakup!
  • Naročite zdaj za brezplačno dostavo/ 15 % popust/ Bonus darilo

10 e-poštnih predlog po nakupu

E-poštna sporočila po nakupu lahko služijo različnim namenom, odvisno od tega, kaj je najpomembnejše za vaše podjetje – naj se stranke počutijo posebne, jih opomnijo, naj dopolnijo izdelek, navzkrižno prodajajo podobne izdelke ali zbirajo povratne informacije – ko je pravilno opravljeno, so e-poštna sporočila po nakupu neverjetno močan. Spodaj je 10 e-poštnih predlog po nakupu za nekatere najpogostejše scenarije, ki jih lahko uporabite pri ustvarjanju lastnih e-poštnih akcij po nakupu.

E-pošta za potrditev naročila


Hello [Name],

Congratulations! Your purchase on [Website.com] was successfully processed. Your order is now being prepared. You will be receiving shipping updates soon.

How was it to shop at [Website.com]? Help us serve you better, click here to take a quick survey. (It won’t take you more than a minute – we promise!).

Here’s your order confirmation:

Order number: ***
Payment method: ***
Items ordered: ***
Total: ***

Your Order Details:
[listing items purchased]

Thank you for shopping with [Brand],
[YOUR SIGNATURE]

E-poštno sporočilo s potrditvijo pošiljanja

YOUR ORDER HAS SHIPPED

Good news, [Name] – your items are on their way! Are you smiling? You’re totally smiling. ☺

Here are a few things you should know:

Your order should arrive at your shipping address within [number] business days.
Items may be shipped in separate boxes with no additional shipping charges.
Updated tracking information will be posted to the carrier’s website within 24 hours.

Here’s what we shipped:

[Item 1]
[Item 2]
[Item 3]

TRACK MY ORDER

Thanks for shopping with us,
[YOUR SIGNATURE]

———————————————
HAVE QUESTIONS OR NEED HELP?

Let us know! We’ll do everything we can to make sure you love your experience with us. Reach us at [email], [live chat] or [number]. We’re available Monday – Friday **am – **pm.

E-poštno sporočilo »Hvala za nakup«.


Dear [Name],

WE’RE HONORED that when it comes to [style/ footwear/ beauty, etc.], you think of us.

There’s a lot of choices out there but you singled us out, and that means a lot. We just want to express how much we appreciate your business. When you’re looking for something truly special, we hope that we’ll continue to be the place you think of first.

Thank you!
[YOUR SIGNATURE]

P.S. If we ever fail to live up to your expectations with the quality of our products, delivery times, or anything else – you can always reach out to our customer care team at [number], [email], or [live chat].

E-pošta s priporočili izdelkov


Hey [Name],

Thanks for your recent purchase with [Brand]! Your order should have arrived by now, and we hope you are enjoying your new [products].

We thought that you’d like to know customers who made the same purchase also enjoyed the following favorites:

[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
[Recommended product 4]

If you need any help with your next purchase, don’t hesitate to reach out anytime.

Cheers,
[YOUR SIGNATURE]

E-poštni opomnik za dopolnitev


[Name],

Greetings from [Brand]! Hope you’re doing great.

According to our records, you ordered (products) a while ago and we would hate for you to run out. So, this a friendly reminder that it’s time to restock, in case your supplies are running low.

RESTOCK NOW

Order in the next 24 hours and shipping is on us.

Let us know if you have any questions. We’re here to help!
[YOUR SIGNATURE]

E-poštno sporočilo s spodbudami za naslednji nakup


Hey [Name], we’ve missed you!

Maybe you’ve been away or just super busy but we noticed you haven’t ordered in a while. So perhaps we can tempt you back with 10% OFF your next order?

We’ve actually added some cool new stuff we think you might like! Here’s a coupon for 10% OFF your next purchase in the next two weeks (expires on ***): [CODE NUMBER]

SHOP NOW

If you have questions or need any help, just reply to this email and we’ll get back to you as soon as we can.

Cheers,
[YOUR SIGNATURE]

E-pošta, osredotočena na izdelke


Dear [Name],

Congratulations on your new purchase of [product]!

You’ve made an excellent choice by shopping with us. At [Brand] we truly care about our customers and appreciate your business. If you have any issues at all, we’ll work with you until you are completely satisfied.

Here are a few great tips on using your [product]:

[Product usage tip 1]
[Product usage tip 2]
[Product usage tip 3]

I will contact you in a few days to make sure everything is working well for you and to also share some Frequently Asked Questions (FAQs) about your new [product] that I’m sure will be very helpful.

If by any chance you will not receive your product within [number] days of placing your order, please do let us know right away. We’ll be happy to assist you in any way that we can.

Once again, thank you very much for purchasing [product]!

Best,
[YOUR SIGNATURE]

E-pošta z zahtevo za anketo o izdelkih


Name,

A great big thank you for shopping with [Brand]!

We love our customers dearly, and their opinions mean a lot to us. So, we put together a survey that gives you an opportunity to share your thoughts, so WE can improve your shopping experience – and YOU can take 20% OFF your next purchase for completing it. Click below to take the survey (it won’t take you more than a few minutes) and receive your offer.

START SURVEY
Thank you for your participation.
[YOUR SIGNATURE]

E-poštno sporočilo z zahtevo za pregled izdelka

[Name],

We wanted to say a HUGE thank you for shopping with us and we’d love to know what you thought of [Website.com]. If you can spare a few minutes to leave us a review, we’d be super grateful! Please be as honest as you want to be (we can take it).

Write a Review of [Brand]

We love you either way.
[YOUR SIGNATURE]

E-pošta za vključitev SaaS


[Name],

Thank you for signing up and joining the [Brand] family! We built [Product name] to help businesses [achieve specific goals], and I hope that we can achieve that for you.

Over the last couple of weeks, we’ll be sending you a few more emails to help you get maximum value from [Product name]. We’ll be sharing some tips, checking in with you, and showing how some of our customers use [Product name] to [whatever the product helps to achieve].

In the meantime, you might find these resources helpful:

[QUICK VIDEO GUIDE]
[KNOWLEDGE BASE]
[COMPANY BLOG]

If you have any questions or hit any bumps in the road, please feel free to call us at [number], start a chat with our support team or visit our FAQs.

Until next time,
[YOUR SIGNATURE]

E-poštna sporočila po nakupu – pogosto zastavljena vprašanja

Kakšna je izkušnja po nakupu?

Izkušnja strank po nakupu je komunikacija in dejanja, ki se zgodijo po tem, ko stranka opravi nakup v podjetju.

Kako nudimo podporo strankam po nakupu?

Podporo strankam po nakupu lahko zagotovite tako, da samodejno pošljete nadaljnjo e-pošto s povezavo do člankov iz baze znanja za podporo 24 ur na dan, 7 dni v tednu.

Kaj je disonanca po nakupu in kaj lahko podjetja storijo, da jo zmanjšajo?

Disonanca po nakupu so negativni občutki, ki se pojavijo po tem, ko je posameznik kupil izdelek ali storitev. Da bi jo zmanjšale, bi morale organizacije imeti dober način za podporo svojim strankam, vključno s takojšnjim reševanjem težav in preprostim načinom za dosego podpore.

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Discover over 180 advanced features including automation, gamification, and social media integrations.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Vprašanje”, “name”: “Kakšna je izkušnja po nakupu?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Izkušnja strank po nakupu je komunikacija in dejanja, ki se zgodijo po tem, ko stranka opravi nakup v podjetju.” } }, { “@type”: “Vprašanje”, “name”: “Kako nudimo podporo strankam po nakupu?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Podporo strankam po nakupu lahko zagotovite tako, da samodejno pošljete nadaljnjo e-pošto s povezavo do člankov iz baze znanja za podporo 24 ur na dan, 7 dni v tednu.” } }, { “@type”: “Vprašanje”, “name”: “Kaj je disonanca po nakupu in kaj lahko podjetja storijo, da jo zmanjšajo?”, “acceptedAnswer”: { “@type”: “Odgovor”, “text”: “Disonanca po nakupu so negativni občutki, ki se pojavijo po tem, ko je posameznik kupil izdelek ali storitev. Da bi jo zmanjšale, bi morale organizacije imeti dober način za podporo svojim strankam, vključno s takojšnjim reševanjem težav in preprostim načinom za dosego podpore.” } }] }
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