Predloge e-pošte za pozive k telefonskemu klicu - kako izkoristiti trženje po e-pošti za urejanje klicev s strankami in deležniki.
Številna podjetja se izjemno trudijo, da bi povečali svojo spletno prisotnost. Prav tako se po svojih najboljših močeh trudijo uporabljati nove kanale, ki jih ponujata internet in današnja digitalna doba: družbena omrežja, e-pošta, obrazci, ciljne strani in druga orodja za trženje in komuniciranje. Toda ali ta orodja nadomeščajo komunikacijo prek telefona in osebno komunikacijo s strankami, deležniki ali partnerji?
Odgovor je ne. Telefonski klici so pomemben vidik odnosa med podjetji in njihovimi (potencialnimi) strankami. Tako ta članek opisuje, kako lahko izkoristite trženje po e-pošti za urejanje klicev s strankami.
Milijoni e-poštnih sporočil vsak dan prihajajo in odhaja iz poštnih predalov prodajalcev. Morate vedeti, kako poslati popolno e-pošto, da se vaše sporočilo ne izgubi v neredu. To še posebej velja, če gre za vabilo na klic, ki ga pošiljate pomembni stranki.
Nekateri trdijo, da so običajne komunikacijske oblike, kot so telefonski klici, zastarele. Avtorji teh mnenj ponavadi pozabljajo na nekatere odločilne dejavnike v komunikaciji. Vključujejo neposrednost, izraze, tone glasu in pavze … Ti znaki prenašajo sporočila in pomembne informacije, ki bi se z digitalno komunikacijo izgubile. Nič ne more nadomestiti dialoga in neposrednega pogovora med ljudmi (vsaj zaenkrat).
Zato bi moralo biti vabljenje strank na klice še vedno del vaše strategije e-poštnega trženja, pri tem pa vam bodo v pomoč predloge e-poštnih sporočil s povabilom na klice. Ampak pojdimo najprej na začetek.
My name is [name], and I work at [company].
We work with businesses like yours [company] to [overcome pain points/deliver benefits].
Are you the right person to discuss solutions to such issues? If not, could you connect me with the right person at your company to talk about this?
I’d love to get in touch with you or your colleague over the phone, as I really value human-to-human contact.
If that would be possible, click this link to schedule a call [link] — choose a time and date that suits you the most!
Cheers,
[name & company]
It’s [name] from [company]. As I mentioned in my previous email, we help [company type] to [overcome pain points/deliver benefits].
I’m curious about how you handle [an issue that your product or service helps with] at [company].
We’re experts at [your expertise], and I’d love to show you what we have been working on recently.
Are you available for a short call this week? Click the link below to schedule your demo — choose a time and date that suits you the most!
[CTA]
Best,
[name & company]
Thanks for showing your interest in [product/service] — we’re excited to see you here!
Since you [visited our website/downloaded an ebook/commented on our social media profile], I bet that you’d like to learn more about our products.
Please click this link to schedule your demo [link] — choose a time and date that suits you the most!
We look forward to talking to you soon.
Best,
[name & company]
I’ve noticed that you reported an issue [the matter of the issue/ticket no.]
I want to resolve your problem as quickly as possible.
I think the quickest way to solve this is to schedule a quick [video] call so that I can walk you through [our dashboard/latest updates/new features] and help you with [pain point].
Click the link below to schedule a call with me:
[CTA]
Regards,
[name & company]
You already use our [product/service], so I thought I should let you know about our new offer!
[new product/service] is available now, and many of our current clients have already [bought/tested] it. They love the results!
How about we hop on a quick call so I can show you how to make the most of [new product/service]?
Click the button below to book a call with me!
[CTA]
Talk to you soon,
[name]
“Želite naročiti klic?” predloga za nadaljnjo e-pošto s povabilom za klic
Hello [contact name],
Are you still looking for a hand with [pain point]?
If you haven’t found answers to your questions, hit the button below to schedule a call. I can walk you through the solutions and show you exactly how we can help.
[CTA]
Regards,
[name & company]
Predloga za e-poštno povabilo za nadaljnji klic za “Hitro vprašanje”.
Dealing with [pain point] can be a tough job sometimes.
If you tell me some of the biggest challenges that your company has faced recently, I can help you with them and deliver [value proposition].
We can discuss this over the phone, as I think it will be easier for both of us.
Just click this link [link] to schedule a call with one of our experts.
Take care,
[name & company]
Pogostost komunikacije z vašimi obstoječimi ali bodočimi strankami je treba prilagoditi določeni kampanji, nujnosti težave ali vrednosti potencialnega posla. V vsakem primeru ne pozabite, da svojih stikov ne preplavite z e-pošto in povabili za klice. V nasprotnem primeru bo vaša komunikacija morda videti neželena.
Omenite lahko, kateri čas in datum vam najbolj ustrezata. Vendar pa bi morali svojim potencialnim ali obstoječim strankam prepustiti odločitev, kdaj želijo stopiti v klic z vami.
Na splošno je odvisno od zakonodaje o zasebnosti v določeni državi. Običajno vam tega ni treba omeniti, vendar je dobra praksa, da svojega kontakta obvestite, kako ste pridobili njihove podatke, tudi če o tem ne vprašajo. Če pa vas vprašajo, jim morate dati iskren odgovor.
Prav tako ne pozabite, da ne bi smeli stopiti v stik z ljudmi, ki niso izrazili pripravljenosti, da jih kontaktira vaše podjetje.
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Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.
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