Zahteve za pričevanja
Zahteve za pričevanja so ključne za pridobivanje priporočil in pregledov strank, kar lahko vpliva na poslovanje podjetja. V tem tekstu boste izvedeli, kako pridobiti pričevanja strank ter kakšne so različne vrste pričevanj in kanali podpore strankam.
Zahteve za pričevanja
Ker so današnji potrošniki manj nagnjeni k zaupanju tradicionalnemu trženju in oglaševanju, zbiranje pričevanj in pregledov strank še nikoli ni bilo tako kritično. Pričevanja strank lahko resnično močno vplivajo na vplivanje na možnosti za poslovanje z vami in vam pomagajo izboljšati svoj spletni ugled, zgraditi kredibilnost in povečati prodajo. Vendar pa je morda težko pridobiti vaše zadovoljne stranke, da delijo svoje pozitivne izkušnje z vašo blagovno znamko, saj mnoga podjetja preprosto ne vedo, kako prositi za pričevanja.
Kaj je pričevanje?
Pričevanja so priporočila zadovoljnih strank, ki potrjujejo kakovost, učinkovitost ali vrednost izdelka ali storitve – podana prostovoljno ali na zahtevo podjetja. Pričevanja strank so eno najmočnejših marketinških orodij. Pravzaprav študije kažejo, da imajo pričevanja najvišjo oceno učinkovitosti (89 %) kot katera koli druga vrsta vsebinskega trženja.
Kako prositi za izjavo: najboljše prakse
Tukaj je nekaj splošnih nasvetov in najboljših praks, kako zahtevati pričevanja svojih strank.
- Bodite proaktivni – če strank ne boste prosili za pričevanja, jih skoraj nikoli ne boste dobili.
- Izberite pravi čas – dokončanje projekta, mejnik, ki ga je dosegla stranka, konec leta itd.
- Pomislite na pravi ton (formalen ali priložnosten), ki je najbolj primeren za vaše podjetje in občinstvo.
- Pisanje pričevanja je lahko težavno – strankam olajšajte tako, da jim postavite številna vodilna vprašanja.
- Izrazite hvaležnost, povejte strankam, kako pomembne so njihove povratne informacije in zakaj sploh zbirate pričevanja.
- Ko uporabljate predloge za pričevanja, prilagodite in prilagodite svojo zahtevo, da zagotovite, da je smiselna v kontekstu vašega odnosa s strankami.
- Dajte v skupno rabo povezavo do svoje strani s pričevanjem, da bodo stranke lahko dobile nekaj idej iz obstoječih pričevanj.
- Zagotovite več možnosti oblike pričevanja (besedilo ali video) in dovolite strankam, da predložijo izjavo v obliki, ki jim ustreza.
- Uporabite nekaj spodbude (popust, brezplačna naročnina, darilna kartica itd.), vendar to ni vedno potrebno.
- Vašo zahtevo za izjavo lahko pozabite ali pa se izgubi v nabiralniku vaše stranke – ne bojte se, če je potrebno, spremljajte.
12 vprašanj o pričevanju, ki jih lahko postavite svojim strankam
Spodbujanje strank, da delijo posebne podrobnosti o svojih izkušnjah s podjetjem, izdelkom ali storitvijo, je tisto, kar je dobra izjava. Ko jih vprašajo, večina komaj ve, kaj naj reče takoj. Spodaj je nekaj osnovnih vprašanj o pričevanju za stranke, ki jih je mogoče prilagoditi v skladu z vašim podjetjem.
- Kako je bilo, preden ste imeli naš izdelek/storitev?
- Kaj je bil vaš največji izziv pred nakupom našega izdelka/storitve?
- Kje ste začeli iskanje rešitve/ Kako ste nas našli?
- Katere težave ste poskušali rešiti z našim izdelkom/storitev?
- Po čem je naš izdelek/storitev izstopal od drugih možnosti, ki so na voljo na trgu?
- Kaj vam je uspelo doseči od uporabe našega izdelka/storitve?
- Kakšne so posebne prednosti, ki jih dobite z uporabo našega izdelka/storitve?
- Kaj vam je pri našem izdelku/storitev najbolj všeč?
- Kaj je preseglo vaša pričakovanja?
- Kaj je bila vaša glavna skrb, ki bi vam lahko preprečila nakup našega izdelka/storitve, in kaj vas je pomirilo?
- Kaj je glavni razlog, zakaj priporočate naš izdelek/storitev?
- Kaj bi rekli nekomu drugemu, ki razmišlja o nakupu našega izdelka/storitve?
5 Predloge pisma prošnje za pričevanje
Večina vaših zvestih strank – ne glede na to, kako zadovoljne so z vašimi izdelki ali storitvami – verjetno ne bo delila pričevanj, razen če jih vprašate. Toda kako natančno bi se morali obrniti na stranko za izjavo? Tukaj je nekaj preizkušenih e-poštnih predlog, ki jih lahko uporabite, ko zahtevate pričevanja svojih strank.
Uradna zahteva
Hi [NAME],
As a valuable customer of [COMPANY], your feedback is very important to us and as you’re probably well-aware, satisfied customers are vital to the success of any business.
I would like to invite you to take a moment to provide some feedback on [PRODUCT NAME], in the form of a testimonial. To help you with this request, please consider answering any or all of the following questions:
What was your greatest problem before you purchased our product?What made our product stand out from other options?What have you been able to achieve since using our product?What made you happiest about working with our company?What’s the main reason you recommend our product?
This is of course completely voluntary, and if you do intend to provide a testimonial, please do it at your own convenience.
Here are some examples of testimonials left by other customers: [LINK]If you have any questions about submitting a testimonial, please let me know.
I am looking forward to receiving your comments. Your support is much appreciated!
Best Regards,[YOUR SIGNATURE]
Neformalna zahteva
Hey [NAME],
I hope you are enjoying your [PRODUCT NAME].
I wanted to check in about any feedback you might have – just a few sentences describing your experience with us, how you benefit from using [PRODUCT NAME] or whatever comes to mind. As you probably know prospects usually don’t care so much about what we say about our product, but they do care what our customers have to say.
Here are some testimonial examples [LINK] from other clients to give you an idea of what to write about. If you are able to do this in the next couple of days, that would be awesome.
As always, feel free to reach out if you have any questions.Thanks a lot in advance!
Cheers,[YOUR SIGNATURE]
Zahteva storitvene industrije
Dear [NAME],
It has been a real pleasure working with you on [PROJECT NAME]. We are always excited to share customer feedback on our website. If you are happy with the work we completed for you, we would love to tell others about your experience! Would you consider leaving a testimonial for us?
It can be as short or as long as you like. Here are some specific questions that you could answer:
What made you choose [COMPANY NAME] for this project?How well did we handle your project?What has exceeded your expectations since working with us?Is there anything we could have done to make your experience working with us better?If you were to recommend [COMPANY NAME] to your friend or colleague, what would you say?
We appreciate your help! It’s valuable to our future business and, just as importantly, allows us to keep on improving.
Regards,
[YOUR SIGNATURE]
Spodbujevalna ponudba
Hi [NAME],
As a small gift this holiday season, we’ve selected some of our most loyal customers like you to offer a 3-month subscription to our service for free! All you have to do to claim this deal is simply submit a testimonial, that shouldn’t take you more than 10-15 minutes.
Feel free to share whatever you’d like, but if you need a prompt, please consider answering either all or some of the following questions:
What was life like before you started using our product?Where did you start your search for the solution?What exactly did you like most about our product?What are the three benefits you’ve experienced as a result of using our product?Would you recommend our product to someone looking for the same thing?
You can submit your written or video testimonial by simply following this [LINK]. Once you’re done, your 3-month free subscription will be automatically added to your account. Let me know if you have any questions, and thanks for being a loyal [COMPANY NAME] customer!
Happy Holidays,[YOUR SIGNATURE]
Posodabljanje spletne strani
Hi [NAME],
I hope all is well with your business!
We are currently in the process of updating our website and would love to include some success stories from our loyal customers like yourself. I was wondering if you’d be willing to provide a testimonial and share your experience with our [COMPANY/ PRODUCT NAME]? Here are some of the questions that might give you a hint on what you could write about:
What was your greatest problem before you bought our product?What made you choose our product over our competitors?What results are you getting from using our product?What would you tell someone who’s considering to buy our product?
Your testimonial will be featured on a special dedicated page and will go a long way in helping us build our business further.
Thanks so much in advance!
All the best,[YOUR SIGNATURE]
Pogosto zastavljena vprašanja
Kaj so zahteve za pričevanja?
Zahteve za pričevanja so zahteve za preglede ali pričevanja, ki jih lahko pošljete svojim strankam in nato objavite na vašem spletnem mestu.
Kakšne so vrste pričevanj strank?
Različne vrste pričevanj strank lahko vključujejo izjave o citatih, video pričevanja, pričevanja vplivnežev, ocene potrošnikov, študije primerov in pričevanja družbenih medijev.
Zakaj bi morali biti pozorni na pričevanja?
Pričevanja strank so eno najmočnejših marketinških orodij. Študije kažejo, da imajo pričevanja najvišjo oceno učinkovitosti (89 %) kot katera koli druga vrsta vsebinskega trženja.
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