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  • Predloge e-poštnih sporočil z vsebino

Predloge e-poštnih sporočil z vsebino

Obstaja veliko vrst vsebine, ki jih lahko objavite na svojem spletnem mestu ali na drugih platformah. Nekatere vrste vsebine lahko uporabite za pridobivanje novih sledilcev ali pritegnitev pozornosti potencialnih strank, medtem ko lahko druge vrste vsebin uporabite za izgradnjo odnosov z obstoječimi strankami.

Nekateri primeri prvega so zaprta vsebina in prijave na glasilo, ki zahtevajo, da vam uporabnik posreduje svoje kontaktne podatke, kot je njihov e-poštni naslov, da lahko dostopa do celotnega članka ali poročila. To pomeni, da morate v zameno za njihove kontaktne podatke zagotoviti nekaj dragocene vsebine. Njihove kontaktne podatke lahko nato uporabite za prihodnje marketinške kampanje, pri čemer se zavedate, da jih že zanimajo določeni izdelki ali storitve, ki jih ponujate.

Zadnje vrste vsebine, ki ciljajo na vaše obstoječe stranke, vključujejo objave v blogih, spletne seminarje, študije primerov in zunanje članke ali omembe blagovnih znamk. Pomembno je, da čim več ljudi bere, gleda ali posluša vašo novo vsebino, saj je njen glavni namen pritegniti promet na vaše spletno mesto in izboljšati zvestobo strank.

Predloga za e-poštno sporočilo za spletni seminar LinkedIn

Eden najboljših načinov za to je pošiljanje e-poštnih sporočil z vsebino, s katerimi obveščate svoje stranke o njihovem obstoju. Kadar koli ustvarite katero koli od teh vrst gradiva, morate po e-pošti poslati ustrezne uporabnike v svoji zbirki podatkov – vključno s tistimi, ki so se pred kratkim prijavili na posodobitve vašega glasila.

Da bo ta postopek hitrejši in enostavnejši, je dobro uporabiti vsebinske predloge e-pošte. Podali bomo nekaj primerov e-poštnih predlog, ki jih lahko uporabite za vsako različno vrsto vsebine, vendar začnimo najprej z osnovami.

Kaj je e-poštna predloga?

E-poštna predloga je okvir, ki ga lahko uporabite za pisanje e-poštnega sporočila tako, da preprosto spremenite predlagano vsebino s svojo. Omogočajo vam hitro in enostavno ustvarjanje vsebinskih e-poštnih marketinških akcij, tako da preprosto zamenjate del besedila in drugih elementov sporočila, da se ujemajo z osebnostjo vaše blagovne znamke.

Predloge e-pošte z vsebino vam prihranijo čas in trud, saj morate spremeniti samo ustrezne dele, namesto da bi morali pisati e-pošto iz nič. To vam daje več časa za ustvarjalnost in pisanje novih vsebin. Poleg tega je manj potrebe po preverjanju oblikovanja ali napak, saj bo predloga pomagala ohraniti vse dosledno in zmanjšala možnosti za napake.

Prilagajanje e-poštne predloge
Prilagodite e-poštne predloge v LiveAgentu

E-poštna sporočila s prilagojeno in dosledno vsebino

Prilagajanje e-poštnih sporočil z vsebino lahko pomaga pri izboljšanju ključnih meritev, kot je razmerje med prikazi in kliki, ki je opredeljeno kot odstotek prejemnikov, ki sledijo povezavi v e-poštnem sporočilu na zunanje mesto. To meritev lahko povečate za do 27 % preprosto tako, da pošljete e-poštno sporočilo, naslovljeno na prejemnika po imenu (vir).

To je najpreprostejša oblika personalizacije. Prilagoditev e-poštnih sporočil z vsebino določenim strankam lahko pomaga ustvariti trajno uporabniško izkušnjo. To pa lahko privede do povečanja zaupanja in zvestobe vaši blagovni znamki. Poleg tega se 74 % tržnikov strinja, da personalizacija pomaga povečati angažiranost (vir).

Sephora povratna zmagovalna e-pošta
Sephorina prilagojena e-pošta

Splošno mnenje je, da je personalizacija prihodnost trženja. Učinek svoje strategije lahko povečate s pošiljanjem prilagojene vsebine in e-pošte v določene segmente vaše uporabniške baze podatkov. Če ljudem predstavite materiale, ki so zanje najbolj zanimivi in relevantni, boste tudi dodatno izboljšali izkušnjo strank, ki jo zagotovite.

Ena od prednosti uporabe predlog je, da vam bodo pomagale ohraniti dosleden videz oblikovanja. Vaše občinstvo lahko pričakuje, da bodo nekateri skupni vidiki vaših e-poštnih sporočil, kot so barve, pisave in postavitev, vedno ostali enaki. S tem pomagate prejemnikom, da povežejo dosleden slog vaše komunikacije z blagovno znamko, tako da bodo vaša e-poštna sporočila izstopala v natrpanih nabiralnikih.

Dosleden mora biti tudi urnik objavljanja vsebinskih e-poštnih sporočil, razen e-poštnih sporočil, ki jih je treba prebrati, ki se pošljejo takoj, ko je treba deliti kakšno pomembno novico. To pomaga ustvariti seznanjenost s prejemniki, ki lahko vedo, kdaj pričakovati vaša sporočila.

Povratne povezave v vaši vsebini

Zasidrano besedilo, ki usmerja bralce na vaše spletno mesto iz zunanjih virov, imenovano povratne povezave, lahko prav tako pomaga povečati spletni promet in graditi prepoznavnost blagovne znamke. Povratne povezave prispevajo tudi k optimizaciji za iskalnike (SEO), zaradi česar se vaše spletno mesto pojavlja na višjem položaju za poizvedbe po ključnih besedah na straneh z rezultati iskalnikov (SERP), kot je Google.

Vsebina, ki ni objavljena na vaši strani, na primer na družbenih medijih, v ločenem dokumentu ali na zunanjem spletnem dnevniku ali spletnem mestu, mora zato vedno vključevati povratne povezave, kadar je to mogoče. E-poštna sporočila z vsebino, ki jih pošljete svojim naročnikom o svojem novem gradivu, morajo vsebovati tudi povezave do vašega spletnega mesta, če je to primerno.

Če vašo blagovno znamko omenja neodvisna organizacija, vendar ni povratne povezave na vaše spletno mesto, pošljite e-pošto avtorju ali lastniku in vprašajte, ali bi jo lahko posodobili, da bi vključili ustrezno sidro. Lahko celo predlagate, kaj bi lahko bilo besedilo, da bo postopek lažji za nasprotno stran.

Nazadnje, če na spletni strani spoštovane avtoritete najdete pokvarjeno povezavo, od katere želite povratno povezavo, jim lahko po e-pošti predlagate ustrezno nadomestno sidro, ki vodi na vaše spletno mesto.

Zadeva vsebine e-pošte

Zadeva e-pošte z zaprto vsebino

  • Tukaj je [eBook/white paper], ki ste jo zahtevali!
  • Odlična vsebina vas čaka notri, kot obljubljeno
  • Oglejte si naš videoposnetek za nasvete o reševanju [pain point]
  • Gostimo videoposnetek v živo in vabljeni k ogledu
  • Dobrodošli na tečaju [topic] od [company name]
  • Hvala, ker ste se prijavili za prejemanje naših  [daily/weekly/monthly] e-poštnih sporočil o  [topic]

Zadeva nove objave v spletnem dnevniku

  • Nisi edini, ki se bori z [pain point] …
  • Ste utrujeni od tega, da ne bi dosegli želenih rezultatov? Tukaj smo, da vam pomagamo
  • Ne zamudite teh odličnih nasvetov za doseganje [objective]!
  • Ste že slišali ta trik za [task]?
  • Odprite se in ugotovite, kako lahko dosežete [objective]
  • Nimate časa za [task]? Ti [X] nasveti vam bodo pomagali

Zadeva s kratkim ogledom spletnega seminarja

  • Shranite datum – vaše povabilo na spletni seminar [company] o [topic]
  • Ne boste želeli zamuditi prihajajočega spletnega dogodka [title].
  • Prijava končana! Tukaj je kaj pričakovati …
  • [Title] potrditev registracije in vpogledi v webinar
  • Opomnik: naš spletni dogodek poteka [today/tomorrow/this week]
  • Ne pozabite na prihajajoči webinar [company]!

Zadeva e-pošte za prijavo na glasilo

  • Pozdravljeni, vsi ste prijavljeni
  • Dobrodošli v glasilu [title].
  • Odprite [content], ki ste jo zahtevali
  • Zdaj, ko ste se naročili …
  • Vaša prijava je končana, kaj pa te druge [content]
  • Naročnike na novice [Company] zanimajo tudi…

Zadeva e-pošte s študijo primera

  • Študija primera o tem, kako vam lahko [product/service] pomaga pri [pain point]
  • Poglejte, kaj smo dosegli skupaj z [name of existing client]
  • Zakaj bi nam morali dati še eno priložnost: primer
  • Se spomnite, da ste poskusili [product/service]?
  • Radi bi napisali študijo primera o tem, kaj smo skupaj dosegli!
  • Delimo zgodbo o vašem času z uporabo [product/service]

Zunanje objavljeni članek z zadevo

  • Preberite moj novi članek, [title], ki ga gosti naš partner
  • Želite izvedeti več o [topic]? Imamo pokrito
  • Oglejte si naš novi članek na [external publisher’s name]
  • Preberite vse, kar morate vedeti o [topic]
  • Ali boste objavili naš članek, [potential publisher’s name]?
  • Imamo odlično idejo za prispevek o [topic], ki vam bo všeč!

Nove vrstice z zadevo e-pošte z omembo blagovne znamke

  • Oglejte si našo omembo v novem [external publisher’s name] [article/blog post/other content]
  • Več o temi [topic] preberite na spletnem mestu našega partnerja
  • Ali lahko vključite povratno povezavo do [company] v [title]?
  • Hvala za omembo! Tukaj je povezava, ki jo lahko dodate …
  • Zahteva za spremembo sidrnega besedila, ki omenja naše podjetje v [title]
  • Ali bi lahko posodobili to povratno povezavo?

Obvezne vrstice zadeve e-pošte

  • Pomembna posodobitev [company] znotraj
  • Obvezno prebrati: izjavo o [issue]
  • Priložena je pomembna posodobitev podjetja [company].
  • Novice o [issue] poleg tega sporočila
  • Obiščite naše [website/blog/other sources] za pomembno obvestilo
  • Izjava [company] o [issue]: sledite povezavi znotraj

Ideje predlog za vsebino e-pošte

Predloge e-pošte z zaprto vsebino

Predloga elektronske pošte z zaprto vsebino 1 – potrditev naročnine


Hi [name],

Thanks for requesting the [company name] [eBook/white paper] about [topic]. As promised, this email contains the materials that you signed up to receive.

We sincerely hope that you find this content useful and that you head to our site here [link] to find other [blog posts/articles/templates] on the same subject.

Please find the attached documents at the bottom of this message.

Kind regards,
[Name], [position] at [company]

Attachment 1
Attachment 2
Attachment 3


Predloga elektronske pošte z zaprto vsebino 2 – povezava do videoposnetka


Hello [name],

By registering with your details, you now have access to the [webinar/ video/documentary] that you asked to watch.

The video can be accessed on the following [link] and [will go live at [time] on [date] is available now].

Check out our website for more videos related to the subject of [topic], which you may also find interesting.

[More videos]

Thanks for watching!
[Company]


Predloga elektronske pošte z zaprto vsebino 3 – serija e-poštnih sporočil


Dear [name],

Thank you for signing up to receive this series of our [daily/weekly/monthly] emails covering the subject of [topic].

We’ll be sending you regular content containing great insights and actionable tips that will help you solve [pain point].

You can expect to find the following covered in our upcoming emails:

Subtopic 1
Subtopic 2
Subtopic 3…

We’re sure that you’ll find this series of emails handy, but if you want to learn more without waiting for new content to land in your inbox then please head over to our website or reply to this message.

Best,
The [company] team


Nove e-poštne predloge za objave v spletnem dnevniku

Nova e-poštna predloga za objavo v spletnem dnevniku 1 – empatičen do boleče točke


Hi [name],

Are you having difficulty with [pain point 1]? Does just thinking about [pain point 2] give you a headache?

It’s annoying, right? You’ve been working hard on [task] for hours, struggled to make progress, and now you’re stuck.

Believe us, you’re not alone. These are very common problems that many of our readers have been facing.

But don’t worry, because we’re here to help. We’ve just published a new guide to help people just like you, which you can find on our website by clicking the button below.

[Read our new blog post]

Kind regards,
[Name], [position] at [company]


Nova e-poštna predloga za objavo v spletnem dnevniku 2 – vzbuja radovednost


Hey there,

Do you know what the single, most effective tip for completing [task] is? Well, you’re just one click away from finding out!

In our latest blog post, we are sharing our favorite tricks for helping people achieve [objective].

Just click below to head straight to our website:

[Go to the blog]

Thanks for reading!
[Company]


Nova e-poštna predloga za objavo v blogu 3 – kako doseči določen cilj


Hi [name],

We know as well as anyone that trying to achieve your [objective] goals can be tough, which is why we’ve written a new blog post with [X] tips on how to do just that.

Here’s a sneak peek of the advice that you’ll find in our latest publication:

Tip for achieving objective 1
Tip for achieving objective 2
Tip for achieving objective 3

To read the rest of our tips, please click here [link] to read the full blog post on our website.

Best,
[Name], content writer for [company]


Predloge za ogled spletnega seminarja

Predloga e-pošte za kratek ogled spletnega seminarja 1 – vabilo s predogledom


Hello,

We wanted to let you know about our upcoming webinar, [title], which will be taking place at [time and timezone] on the [date].

There are [X] great speakers lined up who’ll be covering a range of subjects in the [topic] area, including:

Speaker and presentation 1
Speaker and presentation 2
Speaker and presentation 3

You can find more information about them and the event here [link] and register by clicking below:

[Sign up]

Best,
[Name] from [company]


Predloga elektronske pošte s kratkim ogledom spletnega seminarja 2 – potrditev registracije z vpogledi


Dear [name],

Thank you for registering for our upcoming webinar, [title].

You’re all signed up, and you’ll be able to watch the live stream on the day of the event by following the link below:

[View the webinar]

Here are just a few of the things you’ll be able to learn by watching the live broadcast:

Insight 1
Insight 2
Insight 3

View the website [link] for more info or reply to this email if you have any questions.

Kind regards,
[Name]


Predloga e-pošte za kratek ogled spletnega seminarja 3 – opomnik z video napovednikom


Hi [name],

We’re just writing to let you know that the [title] webinar that you registered for is taking place [today/tomorrow/this week] at [time and timezone].

Below you can watch a sneak preview of the event to get a taste of what you can expect.

[Video trailer]

Click on the button below to learn more about the webinar.

[Find out more]

See you soon!
[Name], [position] at [company]


E-poštne predloge za prijavo na glasilo

E-poštna predloga za prijavo na glasilo 1 – dobrodošlica


Dear [name],

Thanks for subscribing to the [company] newsletter.

I just wanted to take the time to personally thank you for choosing to receive [title]. It means a lot to have readers like you on board.

Below are a few extra pieces of advice related to [today’s/this week’s/this month’s] update on [topic] that I think you will find worthwhile:

Tip 1
Tip 2
Tip 3

Don’t hesitate to reach out to me if you have any questions.

Kind regards,
[Name]


E-poštna predloga za prijavo na glasilo 2 – vsebina v zameno za naročnino


Hi [name],

As a token of appreciation for signing up to receive the [title] newsletter, please find the [ebook/whitepaper/other gated content] that you requested attached to this email.

We are confident that you’ll find both the regular newsletter and the additional content useful for solving [pain point] in the field of [topic].

If you want to find out more before the next update, feel free to get in touch.

Best,
The [company] team

[Download attachment(s)]

E-poštna predloga za prijavo na glasilo 3 – promocija dodatne vsebine


Hello [name],

Firstly, I would like to say thank you on behalf of everyone at [company] for subscribing to our newsletter.

We’re sure that you won’t regret it, and that you’ll find the regular updates on [topic] landing in your inbox every [day/week/month] to be very useful.

Secondly, I thought you might be interested to know about some additional content related to the subject that can be found on our website here [link].

From the feedback of our existing subscribers, we have found that the material below, in particular, has been helpful to them:

Additional content 1
Additional content 2
Additional content 3

Please let us know if you’d like to learn about anything else, or just keep an eye out for the next issue of our newsletter.

Best wishes,
[Name], [position] at [company]


E-poštne predloge za študijo primera

E-poštne predloge za študijo primera 1 – rezultati uporabe izdelka ali storitve


Hi [name],

As someone interested in [topic], we thought you might find [product/service] useful for solving [pain point].

To show you how successful this has proven for our existing clients, we’ve put together a case study about our cooperation with [name of existing client].

In the report, which you can find attached to this email, we show:

When and where you should use [product/service]
How you should use [product/service]
What results you can expect to achieve by using [product/service]

Hopefully, you find this case study interesting, and don’t hesitate to get in touch if you have any more questions.

Kind regards,
[Name], [position] at [company]

[Case study PDF attachment]


E-poštne predloge za študijo primera 2 – znova poskusite izdelek ali storitev


Hello [name],

You recently tried out [product/service], the solution for [pain point] brought to you by [company].

Many users are actually so overwhelmed by the potential of [product/service] that they have difficulty imagining how it would fit into their workflow.

That’s why we teamed up with our customer [name of existing client] to show you how they implemented [product/service] in their business to boost [metric] by [X]%.

We hope that this report, which you can read by clicking below, will help you overcome any doubts you might have and give us another go.

[Read the case study]

If you have any queries I’m happy to help.

Best,
[Name]


E-poštne predloge za študijo primera 3 – zahteva za sodelovanje


Dear [name],

I’m sure you’re as happy as we are about the success of our recent cooperation on [project] together.

According to our analysis, our [product/service] helped you to:

Achievement 1
Achievement 2
Achievement 3

That’s why, with your consent, we’d like to share a case study of our work together on the “[case studies/success stories/our previous work”] page of our website [link].

Please let me know if you agree, or if you need any further information.

Best wishes,
[Name] from [company]

Zunaj objavljene e-poštne predloge člankov

Predloga elektronske pošte zunanje objavljenega članka 1 – osredotočite se na temo


Hi [name],

My latest article has just been published over on [external publisher’s name]’s website [link].

[Title] is an in-depth look into [topic], covering the following points:

Subtopic 1
Subtopic 2
Subtopic 3

Given the focus, we thought it would be great to share our thoughts with a new audience who have an interest more in line with our hosting partner.

However, we still wanted to let our current subscribers know where they can read this piece. Don’t forget that you can find more similar content on our website by clicking the button below.

[Read more articles]

Best wishes,
[Name], from [company]


Predloga elektronske pošte zunanje objavljenega članka 2 – v središču pozornosti založnika


Hello [name],

We’ve recently written a new article called [title] that, as someone who has expressed an interest in [product/service/topic], we are sure you’ll find interesting.

You can find our article here [link] on [external publisher’s name]’s website.

It is a privilege for us to have our content shared there, and we hope that our subscribers like yourself will take the opportunity to read more of their other content too.

Hope you enjoy reading!

Best
[Company]


Predloga elektronske pošte zunanje objavljenega članka 3 – podajanje ideje


Dear [name],

We’ve come up with a great idea for an article that we think would be a perfect fit for [potential publisher’s name] and your other content on [topic].

The working title is [title], and the article will cover:

Subheading 1
Subheading 2
Subheading 3…

Please let us know if this sounds like something that you’d be interested in publishing. If you have any questions please don’t hesitate to get in touch.

Kind regards,
[Name], content writer for [company]


Nove e-poštne predloge z omembo blagovne znamke

Nove e-poštne predloge z omembo blagovne znamke 1 – obveščanje strank o napotitveni vsebini


Hi [name],

There is a great [article/blog post/other content] over on [external publisher’s name]’s website [link] that we think you might find very interesting.

The piece, which mentions our brand, is called [title] and it talks about the following topics:

Topic 1
Topic 2
Topic 3

As you can see for yourself they have some nice things to say about us, which is always a privilege when it comes from such a well-respected source.

We hope that you enjoy reading, and remember that you can find our own content on the subject of [topic] here [link].

Best,
[Name] from [company]


Nove e-poštne predloge z omembo blagovne znamke 2 – zahteva, da se doda povratna povezava


Hello [name]

We really appreciate you mentioning our brand and what you had to say about us in the recent [article/blog post/other content] called [title].

However, we have noticed that there is no link to our website where we are mentioned, and we think that it would be helpful for your readers if they could be directed there.

Do you think that it would be possible for you to include the following in an update to your post?

“[Suggested anchor text & backlink]”

Thank you in advance, and please let us know if you would like any further content to be included with the mention as well.

Kind regards
The [company] team


Nove e-poštne predloge z omembo blagovne znamke 3 – zahteva za popravo ali posodobitev povratne povezave ali sidra


Dear [name],

I’m reaching out to you in regards to the mention [backlink] of our brand in your [article/blog post/other content] named [title], which can be found here [link].

We think that it could be beneficial for both your readers and our users if the [anchor text/backlink] was changed from [current anchor text/backlink] to [suggested new anchor text/ backlink].

Your time is appreciated and I look forward to hearing back from you about this request.

Best wishes,
[Name], [position] at [company]


Predloge e-pošte, ki jo morate prebrati

Predloge e-pošte, ki jo morate prebrati 1 – obvestilo v telesu sporočila


Dear [name],

As one of our valued subscribers, we thought that you would like to be informed about the most recent developments at [company].

We consider the following important [new/updates/changes] to be essential information for all of our existing clients:

Announcement 1
Announcement 2
Announcement 3

Thanks for reading, and don’t hesitate to get in touch if you have any questions regarding this announcement or any other issues.

King regards,
The [company] team


Predloge e-pošte, ki jo morate prebrati 2 – izjava priložena


Hello [name],

Have you heard the important news about [issue]?

We have an announcement to make, and our full statement on this issue can be found in a document that is attached to this email.

Your understanding at this time is much appreciated, and your business is valued as always.

I’d be happy to provide more information if required, just let me know by replying to this email.

Best wishes,
[Name], [position] at [company]

Predloge e-pošte, ki jo morate prebrati 3 –  povezava do zunanjega vira


Hi [name],

We have some important [news/updates/changes] that we thought you would like to be informed about.

The complete announcement can be found on our [website/blog/another source] here [link].

Here are some of the key pieces of information that you can find in full by following the above link:

Statement 1
Statement 2
Statement 3

Please feel free to ask any questions that you might have regarding this matter, or anything else.

Best,
[Name] from [company]

Predloge e-poštnih sporočil z vsebino – pogosto zastavljena vprašanja

Kakšna je idealna dolžina e-pošte z vsebino?

Vaše e-poštno sporočilo mora biti nekaj kratkih odstavkov, ki segajo od 75 do 150 besed, in mora biti enostavno za pregled in razumevanje na prvi pogled.

Zakaj bi morali pošiljati vsebinsko e-pošto?

E-poštna sporočila z vsebino so najboljša za oglaševalske akcije za vsebinsko trženje. Pomagajo vam lahko pritegniti nove stranke ali povečati prodajo in konverzije.

Kaj naj vključim v vsebinsko e-poštno sporočilo?

V e-poštno sporočilo vsebine morate vključiti prilagojen pozdrav, zaradi katerega se vaša stranka počuti cenjeno. Poleg tega bi morali nato nadaljevati z opomnikom na vaš izdelek ali storitev in močnim CTA.

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