• Predloge
  • Informativne predloge e-pošte

Informativne predloge e-pošte

Obstaja več scenarijev, ko mora podjetje svojim strankam ali uporabnikom poslati e-pošto, da jim zagotovi informacije, ne da bi bilo posebej promocijsko. Najpogostejši primeri informativnih e-poštnih sporočil so kratka poročila o novicah o spremembah v prihodnjem vodenju ali upravljanju podjetja itd.

Informacijska e-poštna sporočila so lahko tudi o spremembah določil in pogojev ali drugih pravnih sporazumov, pa tudi izjave za pomiritev naročnikov glede na trenutni razvoj v industriji ali globalne dogodke. Te vrste sporočil so bile še posebej pogoste v zadnjih nekaj letih, saj je Splošna uredba EU o varstvu podatkov (GDPR) privedla do neštetih e-poštnih sporočil o spremembah politike zasebnosti, ki pristanejo v naših nabiralnikih. V zadnjem času je sedanja pandemija koronavirusa povzročila, da številne blagovne znamke nenehno obveščajo svoje stranke po e-pošti o tem, kako se prilagajajo nenehno razvijajočim se razmeram.

Druge vrste informativnih e-poštnih sporočil so ankete, poslane strankam, da jih obvestijo o možnosti sodelovanja v vprašalniku ali povabilo, da jih obvestijo o dogodku podjetja, ki bo potekal v bližnji prihodnosti. Pošiljatelj pa upa, da bo prejel povratne informacije o izdelku/storitev ali odgovor za prejemnikovo načrtovano udeležbo.

Predloga e-pošte odgovora Salon Biz
Odgovor na e-pošto od SalonBiz

Nazadnje, e-poštna sporočila o pridobitvi obvestijo uporabnike, da so se uspešno prijavili za račun ali se naročili na prejemanje vsebine novic. Sporočila Winback obveščajo obstoječe stranke, da že nekaj časa niso nakupovale in da se jih lahko odstrani iz baze podatkov podjetja, če ostanejo neaktivni. Ti dve vrsti informativnih e-poštnih sporočil sta nekoliko bolj promocijski od ostalih, ki so bili omenjeni, saj pogosto vključujejo pozive k dejanju (CTA) ali ponujajo popuste kot nagrado.

Pošiljanje informativnih e-poštnih sporočil vam omogoča, da dosežete svoje obstoječe in potencialne stranke, da jih obvestite o določenih novicah, ki jih morajo prebrati ali za katere menite, da bodo koristne. Različni primeri takšnih sporočil so bili zbrani v tem članku, s predlaganimi zadevi kot bonus.

Kateri so razlogi za pošiljanje informativne elektronske pošte?

Obstajajo določene situacije, ki bi jih moralo obravnavati vsako podjetje (na primer COVID-19). V teh časih je pomembno, da svojim strankam in osebju sporočite, kako bo vaše podjetje delovalo in kakšne spremembe bi se lahko zgodile. Ta e-poštna sporočila ne bi smela vsebovati kakršne koli marketinške komunikacije, ampak ljudem preprosto zagotoviti, da so na primer njihovi podatki, naročila ali naročnine varni. Namen teh e-poštnih sporočil je preprosto zaželeti svojim strankam najboljše, ne da bi vključili kakršno koli obliko prodajne predstavitve. Skratka, bistvo je ohraniti dober odnos s stranko tako, da jo obveščamo o vsem, kar je treba povedati.

Druga vrsta informativne elektronske pošte se osredotoča na novice, specifične za podjetje. Ta e-poštna sporočila lahko vključujejo posodobitve pravilnikov, poslovne strukture ali spremembo smeri. Ti novi pristopi so lahko posledica povratnih informacij strank, zato je treba vaše stranke neposredno obvestiti in se jim zahvaliti za njihov prispevek prek vašega osebnega sporočila. To bo pripomoglo tudi k krepitvi zvestobe in zaupanja strank – tako, da boste pokazali, da so mnenja vaših strank zelo cenjena.

Kateri so razlogi za pošiljanje informativne elektronske pošte? - App - Uploads - 2020 - 11 - Screenshot 2020 11 20 At 14.07.16.png
Hawaii Pacific University pošlje informativno e-poštno sporočilo bivšim študentom o urniku učenja univerze med pandemijo COVID-19

Kaj so e-poštne predloge?

Predloge e-pošte so okviri sporočil, ki jih lahko uporabite kot izhodišče za pisanje lastne kopije (preprosto tako, da spremenite predlagano besedilo z lastnim.) E-poštne predloge vam omogočajo enostavno pisanje e-poštnih sporočil – preprosto vstavite slike ali drugo vsebino in spremenite slog da ustreza osebnosti vaše blagovne znamke.

Prilagajanje e-poštne predloge
Prilagajanje predloge e-pošte v LiveAgentu

Splošni nasveti za pisanje boljših informativnih e-poštnih sporočil

Naj bo kratko in informativno

Informacijska e-poštna sporočila se ne imenujejo “informativna” brez razloga. Njihov glavni namen je obvestiti prejemnika o določenem dejanju, in čeprav je ustvarjalnost vedno dobra stvar, si na tej točki ne smete dovoliti, da ste preveč skrivnostni, nejasni ali skrivnostni. Čas je denar, ne samo za vas, ampak tudi za vaše prejemnike e-pošte.

Bodite dosledni

Če obstaja vzorec, ki mu sledite v svojih informativnih e-poštnih sporočilih, ga ne spreminjajte nenadoma. Vaše občinstvo je morda navajeno videti določene elemente v vaših e-poštnih sporočilih, vključno z vrsticami z zadevo, postavitvijo ali celo časom dneva, ko pošiljate svoja e-poštna sporočila. V bistvu poskrbite, da vaše stranke ne zamenjajo vaših e-poštnih sporočil s e-poštnimi sporočili druge blagovne znamke. Prav tako pošljite informativna e-poštna sporočila le, kadar je to res potrebno – ne pretiravajte s to možnostjo in ne zatrpajte nabiralnikov svojih strank z veliko e-poštnimi sporočili, razen če je nekaj res nujnega.

Poskrbite za slog

Ko že govorimo o postavitvi e-pošte: poskrbite, da bo vaša e-pošta pravilno oblikovana. Verjetno je, da mnogi prejemniki ne bodo prebrali vsega – vsebino bodo presojali po zadevi, s krepkim tiskom označenih izjavah ali zaporednih točkah. Vaše oblikovanje naj govori samo zase, mora biti neposredno na bistvo in imeti ustrezen ton. Če je na primer nekaj neprijetnega za oznaniti, verjetno ni najboljša ideja, da z vsebino pretiravate z emoji ali klicaji, ki lahko samo okrepijo občutke razočaranja ali jeze. Po drugi strani pa, ko je za oznaniti nekaj pozitivnega, boste morda želeli svojo e-pošto začeti s prijetnim pozdravom.

Poskrbite za slog - App - Uploads - 2020 - 08 - LiveAgent Promo Email.gif
Primer oblikovanja e-pošte LiveAgenta

Primeri informativne vrstice z zadevo e-pošte

Spodaj je nekaj primerov vrstice z zadevo za informativna e-poštna sporočila:

Vrstice zadeve e-poštnega obvestila o podjetju

  • Obvestilo o napredovanju – [name of employee]
  • Čestitke [name of employee] za napredovanje
  • Razpis za delovno mesto [job title]
  • Zaposlujemo interno – prijavite se na položaj [job title]
  • Nov uslužbenec – [new employee name] na delovnem mestu [job title]
  • Pozdravite [new employee name] v ekipi
  • [Reason for meeting] Odprti sestanek osebja dne [date] ob [time]
  • Opomnik: odprti sestanek jutri ob [time] za vse zaposlene [department].

Zadeva povzetka po e-pošti

  • [Company name] Posodobitev [Month] [Year]
  • Vse, kar ste morda zamudili [today/this week/this month]
  • Bili smo zaposleni z nekaj spremembami …
  • Povzetek nedavnih posodobitev [company].
  • Vaš [daily/weekly/monthly] [activity] povzetek
  • Tako ste se znašli [today/this week/this month]
  • Čestitam! Bili ste med najboljšimi [X]% of [activity] za [today/this week/this month]
  • Želite vedeti, kako gre drugim?

Zadeva informativne e-pošte

  • Opomba za cenjene člane skupnosti [brand/product/service].
  • Ne skrbite, tu smo za vas
  • Poglejte si, kako [podjetje] pomaga v stiski
  • Kaj počnemo, da nadaljujemo normalno
  • Pogled v prihodnost …
  • Tukaj je naslov [company name]. Se nam boš pridružil?

Zadeva e-pošte Sprememba pravne pogodbe

  • Posodobitev pogojev [subscription] [company]
  • Vaši [subscription] pogoji se spreminjajo
  • Spremembe politike zasebnosti pri [company]
  • To so vaši podatki, zato imejte nadzor nad njimi.
  • Posodabljamo naš pravilnik o pošteni uporabi
  • Pravilnik o sprejemljivi uporabi [Company] se spreminja. Tukaj je navedeno vse, kar morate vedeti.
  • Izvajamo spremembe za uskladitev z novimi smernicami GDPR
  • Še eno e-poštno sporočilo o GDPR …

Zadeva e-pošte z anketo

  • Prihranite [X] % popusta pri naslednjem nakupu, tako da delite svoje povratne informacije
  • Več kot peni za vaše misli
  • Pomagajte nam izboljšati [product/service], tako da odgovorite na eno preprosto vprašanje
  • Minuta vašega časa je vse, kar potrebujemo, da izvemo vaše mnenje
  • Povejte nam, kaj res mislite o [product/service]
  • Veseli bomo vaše pomoči! Prosim, odgovorite na nekaj kratkih vprašanj
  • Vaše povratne informacije so bile resnično cenjene, in tukaj je razlog
  • Rezultati so v…

Zadeva e-pošte za odgovor

  • Pridružite se [company] na prihajajoči [conference/webinar]!
  • Ne zamudite, RSVP naš [subject] dogodek zdaj
  • Se vidimo na [event name] naslednji [week/month]?
  • Vsi govorijo o nagradah [name] …
  • Označite svoj koledar za team building dogodek [company].
  • Vabljeni na zabaven [morning/afternoon/day] dela prosti čas!

Zadeva e-pošte o pridobitvi

  • Hvala, da ste se prijavili na [content]
  • Čestitke! Kmalu se bomo oglasili
  • Ali še vedno želite, da se vam oglasimo? Poglejte si, kaj vse nudimo …
  • Kratek nasvet za naše aktivne naročnike
  • Videli smo vašo objavo na [social media platform] in želimo pomagati
  • Zdaj, ko smo odgovorili na vaše vprašanje na [social media platform] , bi se želeli prijaviti?

Vrstice zadeve e-pošte Winback

  • Minilo je nekaj časa! Ponovno nakupujte pri nas za [X] % popusta na vse
  • Kje si? Pogrešamo te! Vrnite se v [company] s to veliko ponudbo
  • Tukaj je [X] razlogov, zakaj bi morali še vedno nakupovati pri nas
  • Vsi v [company] te pogrešajo! Tukaj so glavni [X] razlogi, da ostanete na naši mailing listi
  • Sporočite nam, če še vedno želite slišati od nas …
  • Ločiti se je težko, a še vedno ni prepozno, da se stvari popravijo!

Ideje za informativne predloge e-pošte

E-poštne predloge za obvestila podjetja

E-poštna predloga obvestila podjetja 1 – obvestilo o promociji


Dear all staff members,

I am happy to announce that [name of employee] has been promoted to the position of [job title].

[Name of employee] has been working at [company] for [X] years, and played a vital role in [achievement].

During that time, they have always been dedicated to [company] and displayed great team spirit, which we’re happy to reward with this promotion.

I would be grateful if you join me in congratulating [name of employee] on this exciting news.

Regards,
[name & position]


E-poštna predloga obvestila podjetja 1 – interno zaposlovanje


Dear all,

As of today, there is a vacancy for the [job title] role in our [department].

We highly recommend any current employee who is interested in this role to apply as soon as possible, as the vacancy will also be advertised externally soon.

Our new [job title] will work with the [team] to perform [main responsibilities].

To be considered for this role, you must have [experience] and meet the following criteria: [requirements]

Click here [button] for a full job description.

Please reply to this email by [date] with your CV/resume and provide a short covering letter to apply for this position.

If you have any more questions regarding this vacancy, please contact the HR team at [email].

Best regards,
[name & position]


E-poštna predloga obvestila podjetja 3 – predstavitev novega zaposlenega


Dear fellow staff,

[Name of new employee] will be joining [company] in the position of [job title], starting from the [date].

We are delighted to welcome [name of new employee] because their [X] years of experience in [field] will help us drive [company] forward.

If you see [name of new employee] around the office, please introduce yourself to make them feel at home here right away.

Alternatively, if you have any questions or would like to meet [name of new employee] before they start, please contact their employee mentor [name of mentor] to make arrangements.

Thanks for joining me in welcoming [name of employee] to [company].

Regards,
[name & position]


E-poštna predloga obvestila podjetja 4 – vabilo na odprto srečanje


Dear all,

A reminder that the [purpose] Open Staff Meeting hosted by [name of host] is taking place on [date] at [time].

This online meeting can be accessed using the following link: [button]

Future related meeting dates are as follows: [dates]

Please note that everyone is welcome to attend any meeting, and the contents will be tailored to [department].

Please feel free to ask any questions during the meeting. Note that there is a limit of [X] participants, so please register in advance by replying to this email.

Recordings of all past meetings can be found at [link].

Best regards,
[name & position]


Predloge za povzetek po e-pošti

Predloge za povzetek po e-pošti 1 – poslovna uspešnost


Dear [name],

It’s time for your regular roundup of how we’ve been getting on recently at [company]. Here is the month in numbers:

Statistic 1
Statistic 2
Statistic 3…

Below you can see the changes in some important metrics:

[Graphic of company data]

Look out for another update landing in your inbox next month.

Best,
[Name], [position] at [company]


Predloge za povzetek po e-pošti 2 – posodobitev podjetja


Hello [name],

Have you heard about everything that’s been going on at [company name] recently? Maybe you missed the news about [announcement].

We’ve also made some updates to our [product/service], which, as a current user, we’re sure that you’ll be interested in:

New feature
Update
Fix…

What’s more, we’re already well underway on our plans for the next [week/month], including:

Plan 1
Plan 2
Plan 3…

As usual, we’ll update you again next [week/month], when those changes will hopefully have been implemented.

Regards,
The [company] team


Predloge za povzetek po e-pošti 3 – povzetek dejavnosti


Hi [name],

Do you know how you got on [today/this week/this month]? Well, there’s no need to guess, as we’ve got all the important numbers for you right here.

Here is your [day/week/month] in numbers:

[Visualization of personal stats]

For full details of your [daily/weekly/monthly] roundup, you can read the report that we’ve generated for you here: [link]

We’ll be in touch again [tomorrow/next week/ next month].

[Name] at [company]


Predloge za povzetek po e-pošti 4 – primerjava z drugimi


Hey [name],

Think that you’ve been performing well [today/this week/this month]? No doubt that you have! But here’s how you got on compared to others:

[Graphical comparison]

As you can see above, you were in the top [X]% of all [product/service] users for [achievement] over the course of the [day/previous week/previous month]. Congrats!

Can you do even better [tomorrow/next week/ next month]? We’ll be sure to let you know!
The [company] team


Informativne e-poštne predloge

Informativne e-poštne predloge 1 – izjava, ki daje zagotovilo


Dear [name],

The wellbeing of our staff and customers is more important for everyone at [company] than anything else. That’s why it’s important to be able to keep in touch with friends, family, and acquaintances.

That goes for us too, which is why we’re writing to let you know how we’ll be keeping our community connected even during these hard times. This will allow our employees and staff to contact one another to talk about whatever they want to.

We will also be sharing additional content for the foreseeable future, which will range from helpful and informative to uplifting and (hopefully) funny. Don’t forget that we’re here for you.

Best wishes,
[Name], [position] at [company]


Informativne e-poštne predloge 2 – zagotavljanje posodobitev v času krize


Hello [name],

We know that the current situation with [crisis] is affecting everybody right now, and we hope that this email finds you, your friends, and your family all safe and healthy.

During these difficult times, we have decided to put the following measures into place in order to ensure the safety of our loyal customers:

New/temporary procedure 1
New/temporary procedure 2
New/temporary procedure 3…

If you have any questions regarding any of these changes then don’t hesitate to get in touch, we’d be happy to answer any questions or comments.

Stay safe,
[Name] from the [company] team


Informativne e-poštne predloge 3 – kratka izjava podjetja


Hi [name],

Today is the start of a bright future for [company].

Thanks to the valued feedback of loyal customers like yourself, we’ve made some changes to the way in which we operate:

Procedural change 1
Procedural change 2
Procedural change 3…

We look forward to providing an improved service for all of our clients as a result of these updates.

If you have any questions or comments about the changes or any other matters, don’t hesitate to get in touch.

Best,
[Company]


E-poštna predloga spremembe pravne pogodbe


Hello [name],

At [company] want to be open and transparent with our users while providing them with the best level of service that we possibly can.

That’s why we’re writing to let you know that our Terms and Conditions are changing, and the new agreement [link] will come into effect on [date].

Here is a summary of the most important changes:

T&Cs change 1
T&Cs change 2
T&Cs change 3…

If you continue using our service after [date], then your acceptance of the updated Terms and Conditions will be considered granted.

You can cancel your membership by clicking here [link] if you don’t agree to the updated agreement.

Kind regards
[Name] from [company]



Hi [name],

At [company], we treat our customers with the utmost care and respect. That goes for your personal data too, which is why we’re updating our Privacy Policy to give you more control over your personal details.

The changes are being made so that:

-You can more understand how we use your personal data more easily.
-We can use your data to gather feedback for improving our services.
-Only information that you have provided us when registering may be used by us.
-You have the right to request to view, modify, or erase the data we have about you.

As you can see, the changes are being made for the protection of your personal data. For more information and to read the agreement in full, please click here [link].

Best,
The [company] team



Dear [name],

We’ve been making changes to our [service] plans in order to suit the needs of our valued users, like yourself, as best as possible.

Apart from being able to provide a better service and customer experience, we’ve had to update our Fair Usage Policy corresponding to the new plans.

No need to worry, as the updated agreements are more user-friendly and you don’t need to do anything in order to accept the new policies.

You can read them in full here [link] if you wish, or feel free to ask us any questions.

Best wishes,
[Name] from [company]


Predloge e-pošte z anketo

Predloge e-pošte z anketo 1 – ponudba spodbude


Hi [name],

We’d really like your feedback to help improve [pain point] so that we can provide a better customer experience for all of our clients.

As a thank you for completing our short survey, which will only take about [Y] minutes of your time, we are offering all respondents a [X]% discount code off their next purchase in our online store!

To take advantage of this opportunity, please click on the link below.

[Start survey]

Thanks for your time, it is really appreciated.

Best,
The [company] team


Predloge e-pošte z anketo 2 – eno samo vprašanje, vgrajeno v kopijo


Dear[name],

The opinions of our users are of the utmost importance to [company], which is why we’d love for you to answer one simple question for us.

Your feedback will help shape our future content about [subject], so we hope you agree that it will be mutually beneficial for us to find out what you really think.

You can answer our single-question survey simply by clicking on your preferred choice below, without even leaving this email!

Option 1
Option 2
Option 3…

We really appreciate your feedback, as it will help us to achieve our goal of exceeding the expectations of all of our clients.

Kind regards,
[Name], [position] at [company]

Predloge e-pošte z anketo 3 – pregled izdelka/storitve


Hello [name],

You recently purchased [product/service] in our online store, and we’d be extremely grateful to hear your thoughts about it.

The survey will only take [X} minutes to complete, and your feedback will help us improve future [product lines/software versions].

To start, please click on your rating below to be taken to the survey.

[Feedback scale with link]

Thanks for your input,
[Company]

Predloge e-pošte z anketo 4 – rezultati vprašalnika


Hey [name],

We’ve gathered the results of our recent survey, which we really appreciate you answering.

Since you took the time to share your thoughts about [product/service], we thought you might like to know the results.

We are pleased to announce that [X}% of our customers would recommend [product/service] to a friend! While this is great news, there is still room for improvement, and we will take each of the comments that we received from loyal users like yourself into consideration.

Hope to see you soon! [Optional reward as a token of appreciation]

Best wishes,
[company]

Predloge e-pošte za odgovor

Predloga e-pošte za odgovor 1 – vabilo na konferenco/webinar


Hi [name],

The next [company] [weekly/monthly/annual] [conference/webinar] will take place on [date].

With a great list of speakers that will cover a wide range of [subject]-related topics, we’re sure that this event will be our most successful yet.

There will be presentations that you won’t want to miss from:

Speaker 1
Speaker 2
Speaker 3…

For more information, including a full schedule, visit the dedicated [conference/webinar[ website here [link].

Don’t forget to confirm your attendance in advance in order to receive your [event pass/link to video stream]:

[RSVP]

Best wishes,
The [company] team


Predloga e-pošte za odgovor 2 – vabilo na podelitev nagrad


Dear [Name],

As a valued [customer/team member], you are hereby cordially invited to celebrate the [name of the ceremony] awards with us at [location] on [date].

You can expect a great evening with [activity] and [food/drink] besides the awards ceremony itself.

The awards will be handed out for multiple categories in the field of [subject], including:

Awards category 1
Awards category 2
Awards category 3…

More details about the event, including a full list of nominees and categories, can be found on the event’s webpage [link].

We very much hope to see you there! All you need to do is RSVP by clicking below:

[Confirm your attendance]

Kind regards,
[Name] from [company]


Predloga e-pošte za odgovor 3 – povabilo na team building dogodek


Hey [Name],

The [company] team has been busy planning our [quarterly/bi-annual/annual] team-building with the hope of making this event our most successful so far!

On [date] at [time] all [department] staff are invited to leave their work for [period of time] to get to know each other better whilst taking part in some fun activities, such as:

Activity 1
Activity 2
Activity 3…

There will be no formal dress code for the day, so feel free to wear casual clothes for a more comfortable [morning/afternoon/day]. If you have any questions, don’t hesitate to get in touch with us.

We look forward to seeing you there! Just RSVP [link] beforehand so we can accommodate the correct number of attendees.

Best, all the HR staff


Predloge e-pošte o pridobitvi

Predloga e-pošte o pridobitvi 1 – potrditev naročnine


Hello [name],

Thanks for signing up for our [content] emails.

This is just a short message to confirm that your subscription is now active and that you’ll start receiving industry insights from us shortly.

If you have any comments or questions in the meantime, feel free to contact us by replying to this email. We’d be happy to help you!

Regards,

The [company] team

P.s. If you have been sent this email in error or would like to unsubscribe, please click on the following [link].


Predloga e-pošte o pridobitvi 2 – konsolidacija baze podatkov in uporabni nasveti


Hi [name],

As a member of the [industry] community, I’m sure that you’re one of many people who’ve encountered trouble with [issue/pain point].

I thought you might like to hear a few pieces of advice from us about how to deal with this problem that our other clients have benefited from:

Advice 1
Advice 2
Advice 3…

If you don’t find our tips useful, please let us know how to improve. Alternatively, you can unsubscribe by clicking here [link].

Best,
[Name] from [compa


Predloga e-pošte o pridobitvi 3 – spremljanje na družbenih omrežjih

[copy button="yes"]
Dear [name],

I commented under your post/answered your question on [social media platform], and thought I’d follow up by sharing some more resources that you might find interesting.

Here are some guides about [topic] that may be helpful for you:

Link 1
Link 2
Link 3…

If you’d like to get more advice on a regular basis then you can sign up for the [company] newsletter by clicking on the button below. Once you sign up you’ll receive great tips straight to your inbox every [X] weeks.

Kind regards,
[Name], [position] at [company]


Predloge e-pošte Winback

Predloge e-pošte Winback 1 – ponujanje popusta


Hey [name],

We’ve noticed that you haven’t made a purchase in a while, and we miss you!

There’s never been a better time to start shopping with us again because we’d like to give you a special discount of [X]% off everything in our store.

To benefit from these reduced prices, just enter the following code at checkout:

[Discount code]

There are lots of great new products available that we’re sure you’ll find interesting.

[Images of products with prices]

See you soon,
[company]


Predloga elektronske pošte Winback 2 – obveščanje o razlogih za to, da stranka ostane


Hi [name],

You may have noticed the discount coupon that we sent to you recently. Don’t worry – it’s still not too late to use it!

If you’ve already made a purchase, feel free to enter the same code at checkout again for another [X]% off your next purchase with us:

[Discount code]

We hope you enjoy using your new products, and we hope to see you return to our online store again in the near future. Here’s what we can offer to keep you coming back for more:

Reason 1
Reason 2
Reason 3…

Feel free to contact us with any questions or comments.

Best,
The [company] team

Predloga elektronske pošte Winback 3 -odstranitev s seznama naročnin


Dear [name],

We’ve been in touch recently with a discount code for [X]% off your next purchase at the [company] store, which you can find below and still use:

[Discount code]

As we haven’t heard back from you, and you haven’t made a purchase for a while, we are wondering if you’d still like to receive emails from us. Choose your response below:

[Keep receiving emails]
[Send fewer emails]
[Unsubscribe]

It would be great if you’d like to stay in touch with us, but if you do decide to unsubscribe now, we’ll always welcome you back with open arms.

Kind regards,
[Name] from [company]

Informativne predloge e-pošte – pogosto zastavljena vprašanja

Kako napišete informativno e-pošto?

Če želite napisati informativno e-poštno sporočilo, morate najprej pripraviti odlično zadevo. Nato napišite telo e-pošte in se prepričajte, da vključite poziv k dejanju.

Kako napisati informativno e-pošto za intervju?

V vrstici z zadevo e-pošte začnite z namenom neformalnega povezovanja. Poleg tega navedite datum in svoje ime. V prvem odstavku se predstavite, svoj položaj in podjetje, v katerem delate. Drug odstavek naj bo kratek in v njem navedite, da želite izvedeti več o njihovem poslu. V tretjem odstavku prosite za 15-minutni sestanek, po možnosti osebno. Na koncu dodajte nekaj zaključnih vrstic.

Katere so tri vrste e-poštnih sporočil?

Izbirate lahko med tremi vrstami e-poštnih sporočil, ki jih želite uporabiti za vaše stranke: glasilo, promocijska in anketna e-poštna sporočila.

Kako dolga naj bo informativna e-pošta?

Informativna e-poštna sporočila naj bodo kratke izjave, ki poudarjajo trenutno situacijo in kako bo podjetje to obravnavalo. Zato morajo biti ta e-poštna sporočila razmeroma kratka in v 3 do 5 odstavkih, ki vsebujejo samo več vrstic besedila, povzemajo pomembne podrobnosti.

Ali bi morala informativna e-poštna sporočila vsebovati marketinške elemente?

Kratek odgovor na to vprašanje je ne. Obstajata čas in prostor za trženje in ta zagotovo ni eden izmed njih. Če je informativno elektronsko sporočilo o krizi ali težki situaciji, to še posebej velja. Informativna e-poštna sporočila so oblikovana izključno zato, da stranke pomirijo, jim zaželijo dobro in jim sporočijo, kako lahko kakršne koli spremembe v negotovih časih vplivajo nanje.

Kako pogosto je mogoče pošiljati informativna e-poštna sporočila?

To je res odvisno od tega, koliko kriz ali pomembnih dogodkov se dejansko zgodi. Če se določena situacija razvija dolgo časa, se lahko informativno e-poštno sporočilo razvije v redno poslano e-poštno sporočilo s posodobitvami. Te kratke izjave pa bi bilo res treba rezervirati za najpomembnejše, redke priložnosti, sicer bodo preveč normalizirane, da bodo imele želeni učinek.

Free 14-day trial. No credit card required. Sign up today!

Send out informational email campaigns with confidence. Save our templates, customize them, and watch your email engagement rise.

{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Kako napisati informativno e-pošto?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Če želite napisati informativno e-poštno sporočilo, morate najprej pripraviti odlično zadevo. Nato napišite telo e-pošte in se prepričajte, da vključite poziv k dejanju.” } }, { “@type”: “Question”, “name”: “Kako napisati informativno e-pošto za intervju?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “V vrstici z zadevo e-pošte začnite z namenom neformalnega povezovanja. Poleg tega navedite datum in svoje ime. V prvem odstavku se predstavite, svoj položaj in podjetje, v katerem delate. Drug odstavek naj bo kratek in v njem navedite, da želite izvedeti več o njihovem poslu. V tretjem odstavku prosite za 15-minutni sestanek, po možnosti osebno. Dodajte nekaj zaključnih vrstic.” } }, { “@type”: “Question”, “name”: “Kako dolgo naj bo informativno elektronsko sporočilo?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Informativna e-poštna sporočila naj bodo kratke izjave, ki poudarjajo trenutno situacijo in kako se bo podjetje z njo spopadlo. Zato morajo biti ta e-poštna sporočila razmeroma kratka in povzemajo pomembne podrobnosti v 3 do 5 odstavkih, ki so sestavljeni samo iz več vrstic besedila.” } },{ “@type”: “Question”, “name”: “Ali naj informativna e-poštna sporočila vsebujejo kakršne koli marketinške elemente?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Kratek odgovor na to vprašanje je ne. Obstajata čas in prostor za trženje in ta zagotovo ni eden izmed njih. Če je informativno elektronsko sporočilo o krizi ali težki situaciji, to še posebej velja. Informativna e-poštna sporočila so oblikovana izključno zato, da stranke pomirijo, jim zaželijo dobro in jim sporočijo, kako lahko kakršne koli spremembe v negotovih časih vplivajo nanje.” } },{ “@type”: “Question”, “name”: “Kako pogosto se lahko pošiljajo informativna e-poštna sporočila?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “To je res odvisno od tega, koliko kriz ali pomembnih dogodkov se dejansko zgodi. Če se določena situacija odvija dlje časa, se lahko informativno elektronsko sporočilo razvije v redno poslano e-pošto s posodobitvami. Te kratke izjave pa bi morale biti res rezervirane za najpomembnejše, redke priložnosti, sicer bodo postale preveč normalizirane, da bi dosegle želeni učinek.” } },{ “@type”: “Question”, “name”: “What are the three types of emails?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “You can choose between three types of emails to use for your customers: newsletter, promotional, and survey email.” } }] }

Nazaj na predloge Ustvarite račun BREZPLAČNO

    Naša spletna stran uporablja piškotke. Z nadaljevanjem uporabe te strani soglašate z uporabo piškotkov, kot je navedeno v našem pravilnik o zasebnosti in piškotkih.

    ×
    Rezervirajte klic ena na ena in ugotovite kako lahko LiveAgent koristi vašemu podjetju.

    Na voljo smo v več terminih

    Rezervirajte si demo različico