Break-up email – obrazci
Break-up elektronska pošta je ena najbolj učinkovitih elektronskih pošt za spremljanje prodaje, ki jo lahko uporabite, če je prodajna tarča nezainteresirana in se ne odziva na številne ponovne poskuse. Ob pravilni uporabi, vam break-up email lahko pomaga izboljšati stopnjo odziva, ciljne stranke ponovno vključite v prodajni cikel, in zaključite pogodbe, ki bi drugače bile izgubljene.
V bistvu ekipa Katharine Derum, izkušene vodje prodaje pri HubSpotu, opaža 33% dvig stopnje odziva na njihove break-up emaile. Ni čudno, da ta vrsta elektronske pošte postaja čedalje bolj popularna pri prodajalcih v B2B okolju. Tukaj je hiter vpogled v to, kaj točno je break-up email, vključno z 10 predlogami break-up emailov, ki jih lahko uporabljate pri spremljanju prodajnih priložnosti.
Kaj so break-up emaili in zakaj jih pošiljati?
Break-up email je zadnji email, ki ga morate poslati potencialni stranki, ko je minilo že precej časa, odkar ste nazadnje slišali od nje (ali sploh niste dobili odgovora), da bi izzvali odziv. V osnovi služi kot prekinitev vzorca, da pri neodzivnih, počasnih kandidatih spodbudijo odgovor in nujo po ukrepanju, ker je večina njih presenečena, da od prodajalca dobijo ‘poslovilni‘ email. Čeprav večina break-up emailov ne bo požela sadov, obstaja nekaj trdnih razlogov, zakaj jih pošiljati:
- Break-up emaili dajo kandidatom tisti dodaten zagon, ki ga morda potrebujejo, da se ponovno pridružijo vašemu prodajnemu lijaku in dvignejo vašo stopnjo odziva.
- Dobro oblikovani break-up emaili pustijo na kandidatih pozitiven vtis in ob naslednji potrebi po vaših izdelkih, boste prvi na seznamu, ki se jih bodo spomnili.
- Ta email izključi slabe kandidate iz vaše email kampanje in prihrani čas, da se lahko osredotočite na ustreznejše kandidate.
- Break-up emaili vam omogočajo, da zaključite komunikacijsko zanko, hkrati pa ustvarite nov nadaljnji komunikacijski cikel v prihodnosti.
Break-up email zadeve
- Zahvala od [znamka]
- Nasvidenje od [znamka]
- Ugibam, da je to slovo?
- Naj ostanem ali grem?
- Ste še vedno zainteresirani o [njihov cilj]?
- Dovoljenje za zaprtje vaše datoteke?
- Čas, da se razidemo
- Še zadnjikrat
- Nismo slišali od vas
- Niste vi krivi. Jaz sem.
- Preden grem…
- Se bom oglasil za 6 mescev
- [Ime], moj zadnji poizkus, razen če se hočete ponovno povezati
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10 break up email obrazci
Break-up emaili so lahko učinkoviti tako za odhodne klice (ko kandidatom, ki prej z vami niso sodelovali, pošiljate tako imenovane hladne emaile) in dohodne emaile (ko kandidatom, ki so na določeni točki pokazali zanimanje za vašo ponudbo, pošiljate follow-up emaile). Kakršen koli je že primer, teh 10 break-up email predlog vam lahko služi kot začetna točka za vašo lastno follow-up sporočilo za neodzivne kandidate.
Vljudni & formalni break-up emaili
Hi [Name],
Apologies if my level of persistence has become annoying.
I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I don’t hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
Regards,
[YOUR SIGNATURE]
Neformalni break-up emaili
Hi [Name],
I’ve reached out to you a few times over the past six months about [your value proposition], but haven’t been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.
If anything changes, feel free to get back in touch and we can schedule a call.
Thanks,
[YOUR SIGNATURE]
Neposredni break-up emaili
Hi [Name],
I hope you’re well. I’ve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I haven’t heard back from you, so I’m guessing the timing isn’t right, or you’ve gone in a different direction.
If you’re still interested, do let me know. If not, I’ll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.
Regards,
[YOUR SIGNATURE]
Kratki & enostavni break-up emaili
Hi [Name],
I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
Cheers!
[YOUR SIGNATURE]
Break-up emaili s poudarkom na vrednotah
Hi [Name],
I’ve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe you’d be interested in what [your product/ service] can offer your team.
When we spoke last, you mentioned a few key areas that you were looking to improve:
1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]
Are these still priorities for you? If I don’t hear back from you within this week, I’ll assume this isn’t the right time to continue our conversation and I’ll stop reaching out.
Best,
[YOUR SIGNATURE]
Deljenje koristnih informacij
Hi [Name],
I hope things are well at [their company].
When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I haven’t heard back from you in a while, I assume the timing isn’t right or you have gone in a different direction.
I won’t bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].
[Resource 1]
[Resource 2]
[Resource 3]
I hope this helps you achieve [their specific goal]. I won’t reach out again but please feel free to get in touch if you ever need help with [what you provide], I’d be happy to reconnect.
Wishing you all the best,
[YOUR SIGNATURE]
Pridobivanje dovoljenja za zaprtje njihovega profila
Hi [Name],
I’m in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I haven’t heard from you in a while, I’m guessing you’re super busy or your priorities have changed.
If you aren’t interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?
P.S. You can book a demo on the following link, and I’ll show you what [your product/ service] can do for you: link to a demo
Cheers!
[YOUR SIGNATURE]
Vzpostavitev novega follow-up cikla
Hello [Name],
I’ve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I don’t want to be a bother, and from my ignored messages I’m sensing that’s the case.
I’ll check back in six months or so unless you let me know you’re ready to evaluate sooner.
Best,
[YOUR SIGNATURE]
Zabaven break up email
Hi [Name],
I don’t want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why I’ve continued to hustle.
However, I haven’t heard back from you yet, and that tells me one of the three things:
You’re all set with [business need] and I should stop bothering you.
You’re still interested but haven’t had the time to get back to me yet.
You’ve fallen and can’t get up and, in that case, I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry that it might be No. 3.
Regards,
[YOUR SIGNATURE]
‘Poslovilni’ break up email
Hi [Name],
I’ve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].
But it’s starting to feel a little lonely over here… I don’t want to hassle you with more emails if you’ve decided to put off the decision or go with another solution.
If you’re still interested in exploring [your product/ service], let’s reconnect. If not, I guess this really is goodbye.
All the best,
[YOUR SIGNATURE]
Pogosto zastavljena vprašanja
Kako dolg bi naj bil break-up email?
Dolžina vašega emaili je pomembna. Če je vaše sporočilo predolgo, ga nekateri uporabniki morda ne bodo prebrali do konca, in če je prekratko, bodo imeli občutek, da niste zagotovili zadostne količine informacij. Zato naj bo dolžina emaila med 75 do 100 besed.
Je email trženje učinkovito pri zadrževanju strank?
Email trženje je učinkovito, če ga uporabimo, ko se pogovarjamo s strankami. Je dober primer, kako se lahko sporazumevate z vašo stranko in ji pomagate, da se počuti slišano. Številnim podjetjem to ne uspe in zato stranke izgubijo zaupanje v podjetje.
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