Vpogledi v stranke

Whether you are a business owner, sales or marketing person, or you work in customer service, there is never too much you can learn. You probably already know how important it is for you to truly know your customer base, but you might be unsure of which tools can help.

Kaj so vpogledi v stranke?

When a company studies and interprets customer behavior to gain a deeper understanding of its audience’s needs, we talk about customer insights. They are used by organizations to make informed decisions based on customer behavior.

Gathering insights and understanding customer intent can help you solve many issues that on the surface may look unsolvable and create personalized customer experiences.

How to gather customer insights

There are many collection methods to choose from. Remember, it all depends on your audience, their needs, and preferences. Some good ways to obtain insights from customers include:

  • Online reviews
  • Website data
  • Customer surveys
  • Visitors tracking tools
  • Testimonials (customer stories)
  • Customer buying history
  • Social media
  • Analytics tools
  • Case studies
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Don’t forget that gathering customer insights is not the end of the road. You need to have a dedicated analyst team with proper analytical tools who will study and work with them, as well as a database – e.g. Customer relationship management (CRM) tool, where you can store them. Never underestimate security and keep customer information safe at all times.

Benefits of customer insights

You will find that working with actionable insights can bring huge success to your company. Let’s look at ways they can help you achieve your business goals.

  • Identify reasons behind customer churn – they allow you to see from the customer’s point of view the issues they face.
  • Maximize customer lifetime values – when you understand your target customers’ behaviors, you can improve their customer journeys, maximize value, and generate more revenue.
  • Aids in customer segmentation – you can create accurate customer profiles, group them, and deliver personalized experiences.
  • Improve customer experience – in a customer-centric company, consumer insights are the key to customer satisfaction.
  • Builds customer loyalty – when you deliver amazing customer service and experiences, your clients will want to stick around and become members of your loyal customer base. Having a loyal clientele is essential to business growth.
  • Help develop effective marketing strategies – when you understand the customer behavior of your target audience, you can develop highly-targeted effective marketing strategies.
  • Help deliver better customer service – your customer support team can deliver personalized service to each customer when they have valuable data.
  • Predict customer trends – identifying customer purchasing patterns and predicting future trends are much easier when you can base them on reliable data.

Find out what your customers prefer

Gather customer insights and find out the best approach for communication with your customers. Start your free LiveAgent trial and improve your customer communication today.

Frequently asked questions

Kaj pomeni izraz vpogled v stranke?

Vpogled v stranke pomeni temeljito razumevanje strank, njihovega vedenja, želja, potreb in pričakovanj. Dobite ga lahko z analizo podatkov o strankah, npr. demografski podatki, zgodovina brskanja, nakupi, vračila, odzivi oglaševalske akcije. S tem želimo bolje razumeti stranko.

Ali so vpogledi v stranke pomembni?

Vpogledi potrošnikov so pomembni, saj pomembno vplivajo na uspešnost in učinkovitost vaših trženjskih in prodajnih akcij. Podatki za potrošnike vam omogočajo, da bolje razumete in spoznate svoje stranke. Zahvaljujoč temu podjetje lažje načrtuje dejavnosti, ki bodo usmerjene v dano ciljno skupino.

Kako zbrati vpoglede v stranke?

Zbiranje informacij o potrošnikih je izredno pomembno pri vodenju vašega podjetja. Pridobivanje vpogleda ni lahka naloga, zato morate upoštevati več dejavnikov. Najprej morate zbrati in analizirati povratne informacije strank o izdelkih, storitvah, storitvah in akcijah. Izjemno pomembno je tudi analiziranje ne le mnenj, ampak tudi razpoloženja strank, ki odražajo čustva strank. Toda zbiranje vpogledov ne sme biti omejeno samo na vaše stranke. Prav tako lahko raziščete svoje potencialne stranke, ki vam lahko dajo dodatne informacije o tem, zakaj še niso izbrale vašega izdelka. Poleg tega je seveda vredno skrbno analizirati podatke v poročilih, ki jih ustvarijo programi, ki jih uporabljate vsak dan.

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